E-commerce dictionary

Dictionary of useful e-commerce terms.

Dictionary

4

4 P's Marketing Mix

4P stands for product, price, promotion and place. It is a strategy that creates a portfolio of products (an organisation’s offer) – the first is the product to be sold, in terms of price, quality or various other attributes related to the product or service. Price refers to the price, either of the good or […]

A

Affiliate Marketing

Affiliate marketing is a performance-based online marketing strategy where individuals or entities, known as affiliates or publishers, promote products or services offered by businesses (merchants). Affiliates earn commissions or rewards for driving desired actions, such as sales, leads, or traffic, to the merchant’s website through various marketing efforts. Key Components of Affiliate Marketing Affiliates/Publishers: These […]

API

An Application Programming Interface (API) serves as a bridge between different software applications, facilitating data exchange. It’s essentially a set of protocols and tools that define how different software components should interact. It’s crucial to distinguish APIs from user interfaces. While user interfaces interact directly with people, accepting inputs and displaying outputs, APIs work behind […]

B

Big Data

Big data analytics is the process of collecting, processing, cleaning, and analyzing large volumes of structured and unstructured data to derive actionable insights. This involves advanced analytical techniques such as data mining, predictive analytics, and machine learning to transform raw data into meaningful information. Key Components: Data Collection: Organizations gather data from diverse sources, including […]

C

Commission

A commission is a fee or percentage paid to someone for completing a transaction or sale. A commission is a payment made to an individual or entity for facilitating or completing a sale or transaction. Common uses: – Sales: Salespeople often earn commissions based on the products they sell. – Real estate: Agents typically receive […]

Cross-Channel Marketing

Integrated marketing across multiple platforms is a strategy that aims to create a seamless experience for potential customers throughout their buying journey. This approach involves coordinating different marketing channels to deliver a consistent and interconnected message. By interacting with consumers at various points of contact, marketers can employ data-driven techniques to develop detailed customer profiles. […]

D

Demand Generation

Demand generation is a strategic process to spark interest in your products or services. It uses various tactics to generate and convert buyer interest, including: 1. Content marketing 2. SEO 3. Email campaigns 4. PPC advertising 5. Social media 6. Marketing automation 7. Partnerships The goal is to engage potential customers and build long-term relationships […]

Direct-to-Consumer (DTC) Brands

Direct-to-Consumer (DTC) brands are companies that manufacture and sell their products directly to consumers, bypassing traditional intermediaries such as wholesalers, distributors, and retailers. These brands typically operate through their own e-commerce platforms, websites, and sometimes physical stores, maintaining full control over their product development, marketing, sales, and customer relationships. DTC brands often focus on creating […]

F

Facebook Marketplace

Facebook Marketplace is a feature within the Facebook platform that allows users to buy and sell items locally. It’s a digital marketplace where individuals can list products, browse listings, and communicate with buyers or sellers. Marketplace offers a wide range of categories, from furniture and electronics to vehicles and housing rentals. It combines the reach […]

Flat Fee

A flat fee is a fixed amount charged for a service or product, regardless of the quantity or usage. In e-commerce, it often refers to a standard charge that does not vary based on the volume of transactions or other variables. For example, an e-commerce platform might charge a flat fee for listing products, advertising, […]

FMCG

FMCG stands for Fast-Moving Consumer Goods. These are products that are sold quickly and at relatively low cost. FMCG refers to products that have a short shelf life, either due to high consumer demand or because they are perishable. Characteristics: Frequent purchases Low cost Rapid consumption Short shelf life High turnover Examples: Food and beverages […]

G

Gen Z

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials. Gen Z is known for being digital natives, growing up with smartphones and social media. They value authenticity, diversity, and social causes, and are often described as pragmatic and financially conscious.

Google Bot

The web crawling software used by Google to discover and index web pages for its search engine. Googlebot systematically browses the World Wide Web, following links between pages to find new and updated content. It analyzes page content, structure, and relationships to other pages, enabling Google to rank and display relevant results in search queries. […]

Google Discover

Google Discover is a mobile feature that provides users with a curated feed of articles, news, and other content based on their interests and search history. It appears on the Google app homepage on mobile devices and on the Google.com homepage on Android devices. Discover uses machine learning algorithms to show users content they might […]

Google Merchant Center

Google Merchant Center serves as a centralised platform for e-commerce businesses to manage their digital presence across Google’s suite of shopping-related products. This powerful tool enables companies to control and update their online product listings efficiently. The core purpose of Google Merchant Center is to provide a streamlined interface where businesses can upload, maintain, and […]

Google My Business (GMB)

Google My Business (GMB) is a free tool provided by Google that allows business owners to manage their online presence across Google’s services, including Search and Maps. It’s an essential platform for local SEO and online visibility. Key Features and Benefits Business Information: GMB allows you to provide crucial details about your business, such as […]

H

HTML code

HTML (HyperText Markup Language) is the standard language used to create and structure content on the web. It uses a system of tags to define elements like headings, paragraphs, links, images, and more. These tags are placed inside angle brackets (< >), and they tell the browser how to display the content. Key Components of […]

K

Keyword Intent

Keyword intent is arguably the most critical aspect of search engine marketing. Without a robust grasp of the intent behind visitors’ searches, even the most well-funded pay-per-click (PPC) campaign may falter. Moreover, a poor understanding of keyword intent can severely hamper your search engine optimisation (SEO) and content marketing endeavours. However, by harnessing keyword intent […]

Keyword Research

Keyword Research is the process of identifying and analyzing search terms that people enter into search engines with the goal of using this data for a specific purpose, often to optimize content for search engine optimization (SEO) or for online marketing strategies. This research helps businesses and marketers understand what their target audience is searching […]

Keyword Stuffing

Keyword stuffing is a search engine optimization (SEO) technique that involves overusing specific keywords or phrases on a web page in an attempt to manipulate search engine rankings. This practice is generally considered unethical and can actually harm a website’s search engine performance.

L

Long-tail Keyword

Long-tail keywords are specific, often longer phrases that users search for, typically consisting of three or more words. They tend to have lower search volume but higher conversion rates due to their specificity. Here’s a brief overview: Specificity: Long-tail keywords are more detailed and targeted than broad, generic terms. Lower competition: They’re usually easier to […]

M

Marketing Mix Modeling (MMM)

MMM analyses sales and marketing data to estimate the impact of various marketing activities on sales. Companies utilise this approach to gauge the success of their marketing initiatives and forecast how future campaigns might influence revenue generation. It’s a valuable tool for: Measuring marketing effectiveness Predicting the impact of future campaigns Optimising marketing spend Key […]

Meta Advertising

Meta Advertising refers to the advertising solutions and tools offered by Meta Platforms which owns and operates several major social media platforms including Facebook, Instagram, and Messenger. Meta Advertising encompasses a range of features and capabilities designed to help businesses and advertisers effectively reach and engage their target audiences across these platforms. Key aspects of […]

Meta Tag

A meta tag in HTML provides metadata about a webpage, which is not visible to users but is essential for browsers and search engines. Meta tags are placed within the `<head>` section of an HTML document and serve various purposes, such as defining the character set, author, description, keywords, and more.

O

On-Page SEO

On-Page SEO refers to the practice of optimising individual web pages to rank higher and earn more relevant traffic in search engines. Unlike off-page SEO, which focuses on external factors like backlinks, on-page SEO is entirely within your control. It encompasses both the content visible to users on your pages and the HTML source code […]

R

Rich Snippet

A rich snippet is an expanded snippet in search results that provides users with more information than a regular search result. It is an enhanced snippet that displays additional data extracted from the structured data on the page. The normal search result contains only the page title, URL, and a short description. Rich snippet contains […]

S

SERP

The Search Engine Results Page (SERP) is the webpage that a search engine displays after a user submits a search query. Understanding the various SERP components is crucial for anyone involved in digital marketing or search engine optimisation (SEO). Let’s delve into the key elements that make up a typical SERP. Primary SERP Components Organic […]

Snippet

In web search results, a brief excerpt or summary of a webpage’s content, displayed below the page title and URL. Snippets provide users with a quick preview of the page’s relevance to their search query. They can be regular text excerpts, rich snippets with additional data like ratings or prices, or featured snippets prominently displayed […]

Social Commerce

Social Commerce refers to the practice of buying and selling products or services directly within social media platforms. Here’s a concise explanation: Social Commerce is the integration of e-commerce functionality into social media platforms, allowing users to complete the entire shopping process – from product discovery to purchase – without leaving their preferred social media […]

Supply Chain

A supply chain is a comprehensive system that encompasses all the processes involved in producing and delivering a product or service, from the initial sourcing of raw materials to the final delivery to consumers. It includes various stakeholders, activities, and resources that work together to ensure that products reach their intended market efficiently. Key Components of a […]

T

Title Tag

The title tag in HTML is used to define the title of a webpage. This title is displayed in the browser’s title bar or on the tab when a user views the webpage. It also serves as the title when a page is bookmarked or shared. The <title> tag is placed inside the <head> section […]

U

UX

Online shopping interface design, often referred to as e-commerce UX, focuses on crafting an effortless and pleasant journey for customers visiting a digital storefront. This discipline encompasses the thoughtful development of website layouts, enhancement of browsing and product discovery tools, and refinement of the purchasing workflow. The ultimate goal is to create an intuitive platform […]

W

What is Content ID on YouTube?

Content ID on YouTube is a digital fingerprinting system developed by YouTube to help content creators and copyright holders manage and protect their intellectual property on the platform. Content ID on YouTube is: 1. An automated copyright management system 2. Launched in 2007 by YouTube 3. Designed to identify and manage copyrighted content How it […]

Wireframing

Wireframing in UX design is the process of creating a simplified visual outline of a webpage or app, focusing on structure and functionality rather than detailed design. It serves as a blueprint to visualize layout and user flow, facilitating feedback and clarifying features. Wireframes can be low-fidelity sketches or created with software tools, allowing for […]

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