Buzzmarketing is a type of marketing that aims to create a buzz, buzz or buzz about a brand, product or service among people. Its purpose is to create brand awareness without incurring high costs. Viral marketing and astroturfing are also part of buzz marketing. It is one of the most powerful marketing tools because, if the campaign is successful, the media itself will spread the word.
AliExpress Challenges Amazon with New European Fulfillment Network
The Chinese marketplace giant, AliExpress, just acquired 10 warehouses across Europe, promising 7-day delivery to compete with Amazon, Temu, and Shein. Here’s what this means for millions of European shoppers. This development could reshape how Europeans shop online, according to reports from EcommerceNews.