C2C means customer to customer. One of the e-commerce models where consumers trade or exchange goods with each other on an online platform. This is mediated by another platform where in terms of market classification consumers mainly exchange products or information and experiences about these products or services. These can be various exchanges or auctions, like Ebay.com or Vinted.com.
Boost Your TikTok Shop Performance Score with New Category Benchmarks
With effect from yesterday, March 13, 2025, TikTok completed a major update to its Shop Performance Score system. The new approach now compares your seller performance to other sellers in the same product listing category, rather than to the marketplace as a whole.