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Connected TV (CTV) refers to watching video content on a television connected to the internet – either directly (e.g., smart TV), or through devices such as set-top boxes or gaming consoles. It enables streaming content from platforms like YouTube, Netflix, or television archives and also brings new possibilities for targeted advertising similar to digital channels.
The Rising Importance of Strategic Pricing in Retail: How Data is Reshaping Consumer Loyalty
Strategic pricing is more important than ever and it is changing how companies interact with consumers who are becoming more cost aware. According to the recently published Retail Gazette – Acuity Pricing Report “Pricing power: Winning margin and loyalty in 2025”, research reveals dramatic shifts in consumer behaviour, with loyalty giving way to value-seeking across […]
