1 min. reading

Cause marketing

Cause marketing is marketing that combines business growth with corporate social responsibility. These companies support non-profits for example to look good.

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Cause marketing is marketing that combines business growth with corporate social responsibility. These companies support non-profits for example to look good. They also encourage their customers to donate to the organisations they work with and support them in that. One way is to sell products where the profits go to the organisation or buy one give one where you buy a product and they give another to someone in need.

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Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge