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Email open rate is a key performance indicator in email marketing. It measures the proportion of recipients who view an email from a particular campaign. To calculate: Open Rate = (Number of Opened Emails / Number of Delivered Emails) x 100. Open rates fluctuate across industries, but the overall average hovers around 17%. Striving to meet or exceed this benchmark is generally considered good practice.
5 Talent Acquisition Secrets That Actually Work in 2025 (Not What Everyone Else Is Doing)
There's a reason why certain companies have candidates lining up while others struggle with talent acquisition for even basic roles. It's not what you think. After working with hundreds of hiring teams, Ventsislava Nikolova identified exactly what separates companies that attract great talent from those that don't. The gap is bigger than you'd expect.
