What is Open Rate?

Email open rate is a key performance indicator in email marketing. It measures the proportion of recipients who view an email from a particular campaign.

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Email open rate is a key performance indicator in email marketing. It measures the proportion of recipients who view an email from a particular campaign. To calculate: Open Rate = (Number of Opened Emails / Number of Delivered Emails) x 100. Open rates fluctuate across industries, but the overall average hovers around 17%. Striving to meet or exceed this benchmark is generally considered good practice.

Meta AI is Rolling Out in Europe

The tech giant Meta revealed this week that its conversational AI tool will be deployed across 41 European countries, including those in the European Union, as well as 21 overseas territories – marking their largest global expansion of Meta AI to date.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

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Balkan Ecommerce Summit: Global Leaders Gather in Sofia, April 2025

yesterday

3 min. reading

Balkan Ecommerce Summit: Global Leaders Gather in Sofia, April 2025

The Balkan Ecommerce Summit 2025, one of the region’s premier digital commerce events, will transform Sofia into the e-commerce hub for the entire Balkan region on April 29-30, 2025, at Arena Sofia. This landmark event will bring together over 4,000 attendees from more than 20 countries, including the United States and India.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

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Meta Officially Replaces Fact-checking with Community Notes System

yesterday

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Meta Officially Replaces Fact-checking with Community Notes System

Starting this week, Meta is fundamentally changing how information is verified on Facebook, Instagram, and Threads. Instead of collaborating with independent fact-checkers, they’re introducing Community Notes, a crowdsourcing-based mechanism. This change is controversial, but Meta presents it as a way to reduce bias. For brands, this means a new reality—content won’t lose reach, but it […]

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

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