What are Backlinks?

Backlinks are crucial for SEO, signaling to search engines like Google that your site is authoritative. These are links from other websites to yours, with high-quality backlinks boosting your search rankings and visibility. As an off-page SEO element, backlinking complements on-page SEO efforts. Quality backlinks act as endorsements, recommending your content to others. They help search engines determine your site’s authority and relevance for specific queries. The more authoritative your content appears through backlinks, the more Google rewards your site. This makes backlinking an essential component of effective SEO strategy, directly impacting your website’s traffic and overall online presence.