What is Landing Page?

Landing Page is a standalone web page designed with a specific purpose—typically to convert visitors into leads or customers. Unlike regular website pages, landing pages are highly focused, containing minimal navigation and specific calls-to-action (CTAs) to guide visitors toward a single conversion goal.

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Introduction
/ Dictionary
/ What is Landing Page?

Landing Page is a standalone web page designed with a specific purpose—typically to convert visitors into leads or customers. Unlike regular website pages, landing pages are highly focused, containing minimal navigation and specific calls-to-action (CTAs) to guide visitors toward a single conversion goal.

Key Characteristics:

Single focus: Designed around one specific offer or conversion goal
Minimal distractions: Limited navigation, focused content, and clear CTAs
Conversion-optimized: Strategic layout and design elements to maximize conversions
Campaign-specific: Often created for particular marketing campaigns or traffic sources

Benefits:

Higher conversion rates than general website pages
Better tracking and measurement of marketing effectiveness
Improved quality of leads through targeted messaging
Better ROI for paid advertising campaigns

Effective landing pages typically include compelling headlines, relevant imagery, concise benefit-focused copy, social proof elements (testimonials, reviews), and prominent call-to-action buttons.

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