CPC – cost per click – is a part of internet marketing and refers to how much an advertiser pays a publisher for a click on their advertisement. This term is closely related to PPC or Pay per Click. While CPC is the cost per click itself, PPC is the operating system for this type of advertising.
Small E-shops Face Revenue Decline While Market Grows
The broader e-commerce market is celebrating growth, but small online stores are quietly struggling. New data from Uptain shows that smaller stores are having their worst sales performance in recent quarters, even though industry headlines are full of success stories.