Articles and news on the topic of B2B marketing

LinkedIn Reveals B2B Ad Performance Gap, Launches New Solutions
2 min. reading

LinkedIn Reveals B2B Ad Performance Gap, Launches New Solutions

LinkedIn’s findings reveal that 81% of B2B ads fail to capture adequate attention or drive recall. The platform is announcing new research on buyer preferences along with enhanced capabilities for Live Events and expanded LinkedIn Accelerate features, which include AI-powered video ads and additional campaign objectives.

How to Create a B2B Marketing Strategy in 6 Steps
3 min. reading

How to Create a B2B Marketing Strategy in 6 Steps

For e-commerce companies trying to properly interact with other companies, developing a successful B2B marketing plan is absolutely vital. While B2C marketing sometimes emphasizes emotional appeals, B2B marketing stresses relationships and value and calls for a more strategic approach. This is a basic guide to enable you create a B2B marketing plan with effectiveness.

Effective B2B Social Media Marketing: Planning and Strategies
3 min. reading

Effective B2B Social Media Marketing: Planning and Strategies

B2B social media marketing is now an important tool for companies that want to reach more people, build trust in their brand, and connect with possible customers and business partners. This kind of marketing is more complex than B2C marketing, which focuses on quick sales. It needs to focus on long-term relationship building, thought leadership, […]

Mastering B2B Product Management: Challenges and Strategies
3 min. reading

Mastering B2B Product Management: Challenges and Strategies

A 2024 survey by Akeneo has revealed that nearly all B2B companies face significant challenges in product management, particularly in managing product information. This encompasses the difficulties firms encounter in ensuring their product details are accurate, comprehensive, up-to-date, and consistent across various channels and platforms. The study, which involved 650 B2B professionals from the United […]

B2B Customer Acquisition Strategy: Balancing Digital and Traditional Approaches
3 min. reading

B2B Customer Acquisition Strategy: Balancing Digital and Traditional Approaches

B2B marketing organisations have developed holistic approaches to acquiring customers that no longer rely heavily on personal contact. These modern b2b customer acquisition strategies embrace a diverse mix of digital and traditional channels, reflecting the evolving landscape of business interactions. From leveraging social media and digital advertising to revitalizing the role of live events and […]