Who is Gen Z?

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials.

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Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials. Gen Z is known for being digital natives, growing up with smartphones and social media. They value authenticity, diversity, and social causes, and are often described as pragmatic and financially conscious.

Economic Trends: EU Savings Surge and US Spending Rebound

Economic trends have diverged in the United States and Europe since the epidemic, as noted by the Financial Times (FT). While both regions experienced higher savings during lockdowns, Americans have now increased their spending, contributing to economic growth. In contrast, Europeans have maintained higher savings rates, partly due to anxiety stemming from Russia’s invasion of […]

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Meta Ad Control: New Features for Advertisers

today

3 min. reading

Meta Ad Control: New Features for Advertisers

Meta Ad Control has introduced several new tools and updates to provide businesses with greater control over the safety of their advertisements on Facebook and Instagram. This fulfils their commitment to brand protection. How will these changes actually affect advertisers?

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CMOs Embrace Generative AI Despite Limited Understanding

11. October 2024

2 min. reading

CMOs Embrace Generative AI Despite Limited Understanding

Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]

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