Who is Gen Z?

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials.

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Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials. Gen Z is known for being digital natives, growing up with smartphones and social media. They value authenticity, diversity, and social causes, and are often described as pragmatic and financially conscious.

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In Meta’s latest guide, we discover how brands can effectively use Meta Reels to strengthen their marketing campaigns and drive real results. Here’s a summary of the most important facts and recommendations that every online retailer should know about this powerful video format.

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Project manager, Ecommerce Bridge EU

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The Future of HR in E-commerce: Insights from Award-Winning Czech HR

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The Future of HR in E-commerce: Insights from Award-Winning Czech HR

Petra Kubita Nulíčková is among the most prominent personalities on the Czech HR scene. As the recipient of the Recruiter of the Year 2019 award and HR personality according to the Employers’ Club 2020, she brings a unique combination of expertise and innovative thinking to the field of human resources. Her scope extends beyond the […]

Petra Kubita Nulickova
HR Manager, Pale Fire Capital, Senior TA and Asana Lead v Groupon

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AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust

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Veronika Slezáková
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