B2C, or business to customer, is a business or marketing model where the business is on one side and the customer, or end user, is on the other side of the business relationship. The term is often used to refer specifically to online business. It is one of the most common and popular business models on the Internet.
Small E-shops Face Revenue Decline While Market Grows
The broader e-commerce market is celebrating growth, but small online stores are quietly struggling. New data from Uptain shows that smaller stores are having their worst sales performance in recent quarters, even though industry headlines are full of success stories.