What is a SWOT analysis?

A SWOT analysis is a strategic tool used to identify and evaluate an organisation’s internal strengths and weaknesses, along with external opportunities and threats. It helps businesses and individuals make informed decisions by assessing factors that impact success and risk.

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Introduction
/ Dictionary
/ What is a SWOT analysis?

SWOT analysis is a framework that examines internal factors (strengths and weaknesses) and external factors (opportunities and threats) to guide strategic planning and decision-making. It provides a clear picture of competitive advantages and challenges, aiding in the development of effective strategies.

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