Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
58% Share Email for Discounts, But Protect Social Data
Retailers are finding that while customers love discounts, they’re also concerned about their privacy when sharing personal information. According to a recent study from digital transformation consultancy Daemon, promotional offers and email for discounts remain a strong draw across generations; Millennials lead at 67%, followed by Baby Boomers at 65%, and Gen Z at 61% […]
Meta Launches Threads Creator Hub
Meta’s new Threads creator hub offers fundamental guidance on starting and growing your presence on the platform. While it offers fundamental guidance on account setup and feed customization through Instagram integration, the resource lacks detailed data-backed insights. The hub includes notes on topic tags (as hashtags aren’t available), though its recommendations mainly focus on posting […]
European Union E-commerce Report 2024: Regional Market Analysis
Regional Market Analysis reveals the evolving state of the European Union’s digital marketplace. The Eurostat regional yearbook 2024 highlights diverse trends in online commerce across regions. This analysis examines recent developments in digital trade, focusing on consumer behavior and individual selling patterns throughout the EU.
The Future of E-commerce Communication: Trust, Data, and Multi-generational Approach
The future of e-commerce is transforming rapidly as 2025 approaches, with predictions about what we can expect professionally emerging. Worldcom Public Relations Group has presented key trends that will shape global communication strategies. What should we prepare for?
How to Spot AI-written Content
Recent advances in AI language models like ChatGPT, Bard and Claude have made it remarkably challenging to distinguish machine-written content from human work. This is particularly significant in e-commerce, where AI now routinely generates everything from product descriptions to customer service responses. While these tools can produce remarkably fluent text, careful analysis reveals subtle patterns […]
Italian Consumers’ Buying Behavior Transforms: 57% Now Shop Primarily Online
Recent research indicates that Italian consumers’ buying behavior has changed significantly and that online markets are now rather popular. Conducted by Istituto Piepoli in collaboration with Temu, the study reveals interesting aspects of the evolving retail environment.
The Future of E-commerce is Here: Perplexity Launches Shopping Capability
Artificial intelligence is increasingly influencing how we shop and sell. Its integration into the purchasing process brings a range of innovations that are transforming traditional approaches into more efficient, faster, and personalised experiences. This is evidenced by Perplexity – an AI-powered search engine expected to revolutionise shopping with its latest feature. With new functions that […]
Social Platforms Struggle with Holiday Premium Push
As the holidays approach, there’s a discernible change in the way that big social media companies advertise their subscription services and goods. These platforms are currently using full-screen ads inside their own apps as part of their aggressive marketing strategies. Although this strategy makes effective use of their enormous user base, its potentially intrusive nature […]
Nordic E-commerce Growth: Market Set to Reach $56 Billion by 2027
Despite difficult economic conditions, the Nordic e-commerce industry is demonstrating resilience and growth potential, per the most recent Nordics 360 2024 report. With high digital maturity and almost universal internet access across the region, online retail continues to outpace traditional retail growth despite inflation pressures and varying GDP forecasts.