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Platform Allegro expects its earnings to rise 8-12% in its home market this year.

Lego sales rise as bricks click with more shoppers.

Latest articles
AI, Deepfakes and Fraudulent Websites. Digital Marketing Has Never Been Riskier
4 min. reading

AI, Deepfakes and Fraudulent Websites. Digital Marketing Has Never Been Riskier

Digital advertising is changing faster than ever before, and e-commerce brands, along with marketing agencies, must keep pace with new challenges and opportunities. The Industry Pulse Report maps out which trends, threats, deepfakes, and innovations will shape online advertising in the coming year. It draws on the opinions of digital media experts—advertisers, agencies, ad tech […]

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
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TOP Key Performance Indicators in Performance Marketing
7 min. reading

TOP Key Performance Indicators in Performance Marketing

Have you encountered the abbreviation KPI? If you work in performance marketing, the term Key Performance Indicators is something you cannot avoid. For anyone who wants to evaluate their online business based on data rather than intuition, here is a comprehensive metric guide. What exactly do KPIs mean, which ones should you track, and how […]

Daniela Marušková Daniela Marušková
CMO ui42
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EU Investigation Reveals: 52% of Second-hand Sellers Violate Consumer Rights
3 min. reading

EU Investigation Reveals: 52% of Second-hand Sellers Violate Consumer Rights

The European Commission has recently published concerning results from its extensive monitoring of online second-hand goods sellers. According to the official report from the EC and national consumer protection authorities from 27 countries (25 EU Member States plus Iceland and Norway), up to 52% of monitored e-shops violate European Union consumer law.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
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Understanding technical SEO: Key Components for Website Success
10 min. reading

Understanding technical SEO: Key Components for Website Success

It’s a normal day and you’re searching for something online. You type a few words into a search engine, and instantly results appear. You click a link and the page loads. Simple, right? But behind this seamless experience lies a complex process. With millions of websites competing for attention, how does a search engine know […]

Pavol Stipka Pavol Stipka
Account Manager, SEOLINE
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Zalando’s E-commerce Ecosystem Strategy Fuels Accelerated Growth for 2025
3 min. reading

Zalando’s E-commerce Ecosystem Strategy Fuels Accelerated Growth for 2025

Last week, Zalando’s top management appeared before the media and shared their optimism about their e-commerce ecosystem strategy for the new year. Despite the prevailing economic challenges in some regions of Europe, the fashion retailer had an excellent performance in 2024 and predicted even better performance in 2025.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
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