Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Boost Your TikTok Shop Performance Score with New Category Benchmarks
With effect from yesterday, March 13, 2025, TikTok completed a major update to its Shop Performance Score system. The new approach now compares your seller performance to other sellers in the same product listing category, rather than to the marketplace as a whole.
AI, Deepfakes and Fraudulent Websites. Digital Marketing Has Never Been Riskier
Digital advertising is changing faster than ever before, and e-commerce brands, along with marketing agencies, must keep pace with new challenges and opportunities. The Industry Pulse Report maps out which trends, threats, deepfakes, and innovations will shape online advertising in the coming year. It draws on the opinions of digital media experts—advertisers, agencies, ad tech […]
TOP Key Performance Indicators in Performance Marketing
Have you encountered the abbreviation KPI? If you work in performance marketing, the term Key Performance Indicators is something you cannot avoid. For anyone who wants to evaluate their online business based on data rather than intuition, here is a comprehensive metric guide. What exactly do KPIs mean, which ones should you track, and how […]
EU Investigation Reveals: 52% of Second-hand Sellers Violate Consumer Rights
The European Commission has recently published concerning results from its extensive monitoring of online second-hand goods sellers. According to the official report from the EC and national consumer protection authorities from 27 countries (25 EU Member States plus Iceland and Norway), up to 52% of monitored e-shops violate European Union consumer law.
Understanding technical SEO: Key Components for Website Success
It’s a normal day and you’re searching for something online. You type a few words into a search engine, and instantly results appear. You click a link and the page loads. Simple, right? But behind this seamless experience lies a complex process. With millions of websites competing for attention, how does a search engine know […]
Zalando’s E-commerce Ecosystem Strategy Fuels Accelerated Growth for 2025
Last week, Zalando’s top management appeared before the media and shared their optimism about their e-commerce ecosystem strategy for the new year. Despite the prevailing economic challenges in some regions of Europe, the fashion retailer had an excellent performance in 2024 and predicted even better performance in 2025.