Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
AliExpress Challenges Amazon with New European Fulfillment Network
The Chinese marketplace giant, AliExpress, just acquired 10 warehouses across Europe, promising 7-day delivery to compete with Amazon, Temu, and Shein. Here’s what this means for millions of European shoppers. This development could reshape how Europeans shop online, according to reports from EcommerceNews.
How 3 Retailers Achieved 20% Conversion Rates with Omnichannel Messaging
When parents ignore your emails and SMS gets lost in the noise, what do you do? One toy retailer turned to Viber and transformed busy parents into engaged shoppers with 20% conversion rates through strategic omnichannel messaging. It's just one example of how retailers are rewriting the rulebook on customer engagement and the results will […]
5 Talent Acquisition Secrets That Actually Work in 2025 (Not What Everyone Else Is Doing)
There's a reason why certain companies have candidates lining up while others struggle with talent acquisition for even basic roles. It's not what you think. After working with hundreds of hiring teams, Ventsislava Nikolova identified exactly what separates companies that attract great talent from those that don't. The gap is bigger than you'd expect.
7,000+ Marketers Are Heading to Budapest – Here’s Why
Affiliate World Europe is coming to Budapest on September 4-5, 2025, at the Hungexpo Budapest Congress and Exhibition Center. This premier affiliate marketing conference brings together the industry’s top marketers, advertisers, and tech innovators for two days of networking, learning, and business growth.
Meta’s AI Opportunity Score Now Available to All Ad Accounts
Meta has completed the global rollout of its Opportunity Score feature across all advertising accounts, following initial testing phases that began earlier this year. The AI-driven optimisation tool aims to help advertisers improve their campaign performance through systematic recommendations.
7 Content Strategies That Boost E-commerce Sales Up to 42%
Most e-commerce brands throw money at ads and wonder why sales plateau. Here’s what they’re missing: 84% of people buy after watching a product video, and brands using strategic content see 6x more conversions than those relying on ads alone. After helping 200+ e-commerce brands increase their revenue through content marketing, we’ve identified exactly what […]