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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Primark rolls out click and collect to more stores in time for Christmas.
Amazon mandates five days a week in office starting next year.
Meta Bans Russian State Media in the Wake of Covert Influence Program.
European Fashion E-commerce Growth: Online Fashion Worth 213 Billion Euros
Cross-Border Commerce Europe compiled the Top 500 Fashion, Beauty and Luxury Retail Europe ranking. The report reveals that European fashion e-commerce expanded dramatically last year. It achieved a turnover of 213 billion euros – a significant leap from 122 billion euros in 2022. This growth reflects consumers’ increased demand for fashion and cosmetic products in […]
Meta AI UK Gets Green Light for Development
Meta AI UK has gained approval to use public posts from adult Facebook and Instagram users for AI training. This significant development allows the UK-based AI initiative to harness user-generated content for improving its artificial intelligence models.
Brighton SEO: The Premier Digital Marketing Conference
Brighton SEO has established itself as the cornerstone event in the digital marketing calendar, attracting professionals from across the globe. But what is Brighton SEO, and why has it gained such prominence in the industry?
Meta Ads Guide: Boost Your Holiday E-commerce Campaigns
With the approaching Christmas and Black Friday period, e-commerce firms are preparing for one of the year’s busiest shopping seasons. Meta and its platforms, particularly Facebook and Instagram, play a crucial role in marketing campaigns throughout the year. During the biggest shopping holidays, marketers understandably cannot omit them. To assist businesses, Meta has created a […]
How Strategic Newsletters Boosted Revenue by 37%
Acceleration Partners (AP) teamed up with a leading coupon affiliate to tackle common marketing challenges. To address issues such as expanding reach, boosting visibility, and driving sales, the focus was placed on strategic newsletters. As a result, AP helped brands achieve an impressive 37% average revenue increase. Additionally, the broad audience and flexible promotion options […]
German Ecommerce Action Plan: Leveling the Digital Playing Field
The German government is taking decisive action with a new German ecommerce action plan to level the digital marketplace playing field. Spearheaded by Vice Chancellor Robert Habeck, this initiative aims to ensure fair competition between European online retailers and Asian giants like Shein and Temu. The German ecommerce action plan responds to these platforms’ growing […]
New Tools on YouTube to Protect Creators and Brands
New tools on YouTube are revolutionising content protection. The platform’s defences against deepfakes are intensifying as YouTube introduces innovative features to safeguard creators and brands. These new tools on YouTube will alert users to AI-generated content that attempts to piggyback on their original creations. This development opens up fresh opportunities for brand protection and content […]
Selling on TikTok: Spain’s Shop Guide Unveiled
TikTok has released a comprehensive guide for selling on TikTok as it prepares to launch TikTok Shop in Spain. This extensive resource reveals the inner workings of the TikTok marketplace, offering crucial insights for merchants eager to start selling on the platform. Spanish sellers who master these key features can gain a significant competitive edge […]
The Rise of Direct-to-Consumer (DTC) Brands in Europe
In recent years, Direct-to-Consumer (DTC) brands have gained significant traction in Europe. This business model, which involves brands selling directly to customers through their online channels, effectively bypasses traditional retail intermediaries like department stores or marketplaces. Consequently, DTC brands have fundamentally reshaped the retail landscape by focusing on personalized experiences, targeting niche markets, and building […]