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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Latest news right NOW
Italian fashion house Valentino suffers 22% profit drop in 2024.
UK’s Deliveroo reports stronger order growth in first quarter.
Latest articles
Meta Reels: Transforming Advertising with Key Data & Practices
In Meta’s latest guide, we discover how brands can effectively use Meta Reels to strengthen their marketing campaigns and drive real results. Here’s a summary of the most important facts and recommendations that every online retailer should know about this powerful video format.
The Future of HR in E-commerce: Insights from Award-Winning Czech HR
Petra Kubita Nulíčková is among the most prominent personalities on the Czech HR scene. As the recipient of the Recruiter of the Year 2019 award and HR personality according to the Employers’ Club 2020, she brings a unique combination of expertise and innovative thinking to the field of human resources. Her scope extends beyond the […]
AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust
With the rise of artificial intelligence and the explosion of automatically generated content, the way brands build trust and visibility is fundamentally changing. For e-commerce companies, the shift isn’t just a question of trend – it’s about how their products, values and reputation will be presented in searches, which are often mediated by AI today. […]
AI in E-Commerce: Online Stores Overlook Valuable Potential
No technology is currently impacting the business world as profoundly as AI. New tools are constantly emerging, and more and more companies are integrating them into their processes. AI is also making waves in e-commerce—from content creation and product recommendations to improved customer support and fraud prevention. AI-powered tools optimise existing workflows and unlock entirely […]
Learning Content is Steamrolling Search
Until recently, it was completely natural to input questions and queries into a search engine. Today, the situation has changed. Besides AI entering the game, people are increasingly looking for answers directly on social media. Instead of Google, they open TikTok or Instagram and expect quick, practical explanations, ideally in the form of a short […]
Advanced Features of Google Analytics 4
Google Analytics 4 is not just another version of Google Analytics but a whole new approach to analysing user data. It offers several advanced features that allow you to work more effectively with data and gain deeper insights into visitor behaviour. If you want to gain more accurate insights into your customers and optimise your […]
