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Ecommerce Bridge
A trusted source for e-shops, marketers and all e-commerce fans.
News, trends, video interviews, podcasts and articles from industry experts.
Instagram shares algorithm insights to inform your strategy.
Penneys/Primark cuts sales outlook after weak Christmas quarter.
Puma shares tumble 16% after quarterly sales and profit miss.
UK appoints ex-Amazon executive Doug Gurr as interim chair of antitrust body.
Temu expands european presence with local warehouses and aims for 80% local fulfillment.
WordPress co-founder deactivates community member accounts amid potential fork plans.
Understanding Paid Social Media Advertising
Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]
Understanding Paid Social Media Advertising
Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]
Why Only 26% Rate Digital Experiences as Excellent and How to Improve
Only 26% of customers rate digital experiences as excellent. What can be done? Last year saw a surge in news about unified data and generative AI, both having the potential to transform customer experience. Why does personalisation often fail? And what sets market leaders apart from other companies? The Adobe Digital Trends 2024 report focused […]
Zalando Snaps Up ABOUT YOU in €6.50-per-share Fashion Power Play
One of the biggest online retailers of fashion in Europe, Zalando, a German company, formally began its takeover bid for rival ABOUT YOU yesterday.
Chinese E-commerce Giants Flunk EU Safety Tests: 95% Fail Rate
The dominance of Chinese e-commerce platforms in European markets has raised serious safety concerns, according to recent investigations. According to European market surveillance authorities, a startling 85–95% of Shein, AliExpress, and Temu products do not adhere to EU safety standards, as reported by Ecommerce News.
New Research Reveals: 47% of Shoppers Now Start Their Journey on Marketplaces
The Marketplace Shopping Behaviour Report 2025 is based on research conducted by Sapio Research in October 2024. It surveyed 4,500 online shoppers from five countries: France, Germany, the Netherlands, the United Kingdom, and the USA. The data was collected through an online questionnaire and focused exclusively on customer behaviour in marketplaces, including local platforms, social […]
Mobile Marketing Trends: 64% Surge in Conversions Marks 2024’s Digital Transformation
According to AppsFlyer’s latest report, mobile marketing hit a historic $65 billion milestone in 2024, as both mobile app marketing trends and consumer behavior undergo dramatic shifts. From a 64% surge in conversion rates to groundbreaking deep linking strategies, this year’s mobile marketing trends present unprecedented opportunities. This analysis of AppsFlyer’s data reveals the key […]
Instagram Reveals Strategic Priorities for 2025
Following a week of Meta-wide policy changes and heated debates around acceptable speech Instagram reveals strategic priorities. CEO Adam Mosseri outlines the platform’s ambitious vision for 2025, focusing heavily on new creative tools and improved user connections.
Google Ads Launches Budget Tests for Performance Max
Google Ads has launched a new feature enabling evaluation of budget shifts from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update is designed to help achieve higher efficiency and better results.