In 2025, online retailers face an unprecedented challenge: consumer attention is fragmented across countless applications, platforms and devices. Recent studies show a dramatic shift in consumer behavior—linear television viewership has dropped below 50% of total screen time.
According to Reuters, U.S. President Donald Trump described EU trade practices as “very, very bad” for the United States and announced plans to impose new tariffs on the EU on January 21. A potentially major change in US-EU trade could result from Trump’s declaration at the White House that tariffs are “the only way” to achieve […]
Only 26% of customers rate digital experiences as excellent. What can be done? Last year saw a surge in news about unified data and generative AI, both having the potential to transform customer experience. Why does personalisation often fail? And what sets market leaders apart from other companies? The Adobe Digital Trends 2024 report focused […]
One of the biggest online retailers of fashion in Europe, Zalando, a German company, formally began its takeover bid for rival ABOUT YOU yesterday.
The dominance of Chinese e-commerce platforms in European markets has raised serious safety concerns, according to recent investigations. According to European market surveillance authorities, a startling 85–95% of Shein, AliExpress, and Temu products do not adhere to EU safety standards, as reported by Ecommerce News.
The Marketplace Shopping Behaviour Report 2025 is based on research conducted by Sapio Research in October 2024. It surveyed 4,500 online shoppers from five countries: France, Germany, the Netherlands, the United Kingdom, and the USA. The data was collected through an online questionnaire and focused exclusively on customer behaviour in marketplaces, including local platforms, social […]
According to AppsFlyer’s latest report, mobile marketing hit a historic $65 billion milestone in 2024, as both mobile app marketing trends and consumer behavior undergo dramatic shifts. From a 64% surge in conversion rates to groundbreaking deep linking strategies, this year’s mobile marketing trends present unprecedented opportunities. This analysis of AppsFlyer’s data reveals the key […]
Following a week of Meta-wide policy changes and heated debates around acceptable speech Instagram reveals strategic priorities. CEO Adam Mosseri outlines the platform’s ambitious vision for 2025, focusing heavily on new creative tools and improved user connections.
Google Ads has launched a new feature enabling evaluation of budget shifts from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update is designed to help achieve higher efficiency and better results.
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