In Meta’s latest guide, we discover how brands can effectively use Meta Reels to strengthen their marketing campaigns and drive real results. Here’s a summary of the most important facts and recommendations that every online retailer should know about this powerful video format.
With the rise of artificial intelligence and the explosion of automatically generated content, the way brands build trust and visibility is fundamentally changing. For e-commerce companies, the shift isn’t just a question of trend – it’s about how their products, values and reputation will be presented in searches, which are often mediated by AI today. […]
No technology is currently impacting the business world as profoundly as AI. New tools are constantly emerging, and more and more companies are integrating them into their processes. AI is also making waves in e-commerce—from content creation and product recommendations to improved customer support and fraud prevention. AI-powered tools optimise existing workflows and unlock entirely […]
Until recently, it was completely natural to input questions and queries into a search engine. Today, the situation has changed. Besides AI entering the game, people are increasingly looking for answers directly on social media. Instead of Google, they open TikTok or Instagram and expect quick, practical explanations, ideally in the form of a short […]
The latest Retail Week report delivers new market insights about the major e-commerce companies. The ongoing consumer search for cost-effective shopping options has led top retailers to develop digital strategies which successfully bring customers back to their virtual shopping carts. The e-commerce industry continues to expand rapidly because analysts project it will reach $6.56 trillion […]
Generation Z isn’t just another marketing buzzword. Making up roughly a third of our global population, these digital natives are reshaping how we connect, consume, and shop in ways that would have seemed alien just a decade ago. A recent research study conducted by Meta in partnership with BAMM Global focuses on unlocking Gen Z, […]
According to information reported by Businessoffashion.com, fashion giant Shein, known for its ultra-affordable clothing, has reached a significant milestone on its path to going public. The UK’s Financial Conduct Authority (FCA) has given the green light for the planned initial public offering (IPO) in London. This news comes after the company confidentially filed the necessary […]
Global stock markets are experiencing a significant downturn these days, but the e-commerce sector is facing an even more dramatic decline. According to the latest data from ECDB, while world indices have fallen by approximately 12%, the ten largest e-commerce companies have lost up to 18% of their value.
Podcaster Brock Johnson made an interview with Adam Mosseri, the CEO of Instagram, regarding the recent changes made to the platform, the changes in the algorithm, trends in usage, and many more. Their discussion was quite informative in terms of where Instagram is headed, what the creators need to know, and basically what Instagram growth strategies […]
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