1 min. reading

What is Conversion Rate?

Conversion rate is a crucial performance indicator in digital marketing, measuring the percentage of visitors who complete a desired action. It’s calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.

This article was translated for you by artificial intelligence

Conversion rate is a crucial performance indicator in digital marketing, measuring the percentage of visitors who complete a desired action. It’s calculated by dividing the number of conversions by the total number of visitors and multiplying by 100.

For example, if an e-commerce site has 200 visitors and 50 sales in a month, its conversion rate would be (50 / 200) x 100 = 25%.

A “conversion” can be any predetermined goal, such as:

  • Making a purchase
  • Signing up for a newsletter
  • Downloading a resource
  • Clicking a call-to-action button

Most websites and apps track multiple conversion goals, each with its own rate. This metric helps marketers assess the effectiveness of their strategies in driving desired user actions across various touchpoints.

By analyzing conversion rates, businesses can optimize their digital presence and marketing efforts to better align with user behavior and preferences.

Share article
Similar articles
Will ChatGPT Become OpenAI’s New Revenue Stream?
3 min. reading

Will ChatGPT Become OpenAI’s New Revenue Stream?

OpenAI is building a payment system so people can buy stuff directly through ChatGPT without leaving the chat. According to Reuters reports, merchants will pay the AI company commissions on sales. It’s a new way to make money after losing $5 billion last year despite hitting $10 billion in revenue.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
Marketing Teams Ignore £30 Million Problem: E-commerce Returns
4 min. reading

Marketing Teams Ignore £30 Million Problem: E-commerce Returns

Online shoppers return 30-40% more products than in-store customers, but marketing tools don’t track this data. According to analysis from The-future-of-commerce.com, one fashion brand discovered a £30 million gap between reported revenue and actual earnings after accounting for returns. Most digital marketing metrics completely miss this problem.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU