Cost of Goods Sold, or COGS for short, is all about the money a company spends to make the stuff it sells. It’s like the recipe cost for a baker – how much they spend on flour, sugar, and eggs to bake a cake. COGS covers the obvious expenses: the raw materials that go into the product and the wages paid to the workers who make it. But it doesn’t include things like advertising the product or shipping it to customers. Basically, COGS tells you how much it costs to create a product before you start worrying about selling or delivering it. It’s a crucial number for businesses because it helps them figure out how much profit they’re really making on each sale.
Shein Beats Europe’s Biggest Fashion Companies with 48% Growth While Asos Goes Down
New data shows a huge gap in European fashion retail. Shein’s sales grew 31.6% annually and hit 48% in December alone. Meanwhile, established brands like H&M stayed flat, and ASOS crashed 16.2%. The numbers show which brands are winning the battle for European customers.