Call-to-Action, commonly known as CTA, is a marketing term used to describe a prompt or instruction designed to encourage an immediate response or action from the audience. It’s a crucial element in marketing and sales strategies, guiding potential customers towards a specific goal. Effectiveness of a CTA can vary depending on factors like your audience, the product or service you’re offering, and the platform you’re using. It’s important to test and refine your CTAs regularly for optimal performance.
5 Talent Acquisition Secrets That Actually Work in 2025 (Not What Everyone Else Is Doing)
There's a reason why certain companies have candidates lining up while others struggle with talent acquisition for even basic roles. It's not what you think. After working with hundreds of hiring teams, Ventsislava Nikolova identified exactly what separates companies that attract great talent from those that don't. The gap is bigger than you'd expect.