UX and UI are acronyms that are often used together. As a result, some people think they refer to the same or similar areas of design. This is not true. While UX and UI are complementary, they differ in many ways. So what do they mean, and where does usability fit in?
Video content is very popular these days. Both younger and older generations love it because it can deliver the information they need in a playful and interesting way in a matter of seconds. However, for a video to be truly successful and get the job done, you need to put a lot of thought into […]
Do you have an effective SEO strategy, email marketing in place, PPC campaigns running and your social networks well underway? Then, it’s time to add affiliate marketing to your marketing mix.
Payment gateways are an essential part of any online store. Their role is to make the transaction fast and secure so the customer does not have to worry about data misuse or other risks. There are several payment gateways and their providers on the market today. If you want to know more about them, read […]
SEO is a commonly used acronym, especially in marketing. You may have encountered it when creating content or even the website itself. But what does it mean, and why is it so important to so many professionals?
Do you sell products or services and want to offer them to foreign customers? E-shop expansion is a difficult and lengthy process, but it can bring many new and interesting opportunities. The important thing is to think it through and avoid rash decisions that could lead to failure. How can you expand abroad, and what […]
Logistics and warehousing are important areas that no company can afford to ignore. They significantly impact its operation and overall success. If not thought through or chosen incorrectly, logistics can lead to various unnecessary problems that result in financial or time losses. But what exactly does this term mean, and how can we optimise each […]
What is a LEAD and what is LEAD Generation? In marketing, a lead is a potential customer who has expressed an interest in your product or service. If we’re being more specific, it’s usually their specific (often personal) details, such as first name, last name, email or phone number, that they voluntarily give you, in compliance […]
Online or internet marketing is a broad term that refers to a range of activities to promote a brand and communicate with customers. Many people often confuse it with digital marketing or use it as a synonym, which is incorrect. What is online marketing and how is it different from digital marketing?
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