In web search results, a brief excerpt or summary of a webpage’s content, displayed below the page title and URL. Snippets provide users with a quick preview of the page’s relevance to their search query. They can be regular text excerpts, rich snippets with additional data like ratings or prices, or featured snippets prominently displayed at the top of search results. Search engines typically generate snippets automatically, though website owners can influence them through optimization techniques.
Best Digital Marketing Strategies for Small Businesses in 2025
Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, Jan Janouškovec.