Irish
Menu
1 min. reading

What is CRO?

CRO stands for Conversion Rate Optimisation. This term stands for the various activities involved in optimising a website in order to increase the conversion rate.

This article was translated for you by artificial intelligence

CRO stands for Conversion Rate Optimisation. This term stands for the various activities involved in optimising a website in order to increase the conversion rate. These changes are related to user experience, i.e. trying to make the website more user-friendly and successful. It is also related to website testing, such as A/B testing, which examines which form of website is more appealing to the customer. Another method can be audience research, which aims to get to know your target audience so that marketers can tailor their campaigns and online sales.

 

Share article
Similar articles
Will ChatGPT Become OpenAI’s New Revenue Stream?
3 min. reading

Will ChatGPT Become OpenAI’s New Revenue Stream?

OpenAI is building a payment system so people can buy stuff directly through ChatGPT without leaving the chat. According to Reuters reports, merchants will pay the AI company commissions on sales. It’s a new way to make money after losing $5 billion last year despite hitting $10 billion in revenue.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
Marketing Teams Ignore £30 Million Problem: E-commerce Returns
4 min. reading

Marketing Teams Ignore £30 Million Problem: E-commerce Returns

Online shoppers return 30-40% more products than in-store customers, but marketing tools don’t track this data. According to analysis from The-future-of-commerce.com, one fashion brand discovered a £30 million gap between reported revenue and actual earnings after accounting for returns. Most digital marketing metrics completely miss this problem.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU