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Targeting

Targeting is the process of making an ad relevant to the audience it’s for. This comes after market segmentation which is the process of understanding the market and before positioning which is the differentiator from competition.

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Targeting is the process of making an ad relevant to the audience it’s for. This comes after market segmentation which is the process of understanding the market and before positioning which is the differentiator from competition. There are also several other things to consider when targeting such as size of the segment or if it’s attractive for the company and can grow. These parameters will tell you if a market is profitable or beneficial for the company.

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