Economic trends have diverged in the United States and Europe since the epidemic, as noted by the Financial Times (FT). While both regions experienced higher savings during lockdowns, Americans have now increased their spending, contributing to economic growth. In contrast, Europeans have maintained higher savings rates, partly due to anxiety stemming from Russia’s invasion of […]
Meta Ad Control has introduced several new tools and updates to provide businesses with greater control over the safety of their advertisements on Facebook and Instagram. This fulfils their commitment to brand protection. How will these changes actually affect advertisers?
Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]
LinkedIn is introducing changes from 20 November 2024, primarily concerning generative AI, content distribution, and data protection. What should you know about LinkedIn Updates? Have a look at the overview of the most important changes.
Online shopping is booming, and if you’re running a small or medium-sized business, you can’t afford to miss out on the mobile revolution. More and more people are reaching for their phones to browse and buy, so it’s time to get smart about mobile marketing strategies. Don’t worry, though – we’ve got some tips that […]
A recent report from HypeAuditor reveals important trends in how Instagram influencers are using artificial intelligence tools. AI is beginning to take centre stage not only in content creation but also in influencer marketing. A survey of 620 influencers from the USA, UK, and Australia provides insight into their attitudes towards AI-generated content, digital clones, […]
Big data is now crucial for companies seeking an edge. It’s also vital for brands and stores. This massive chunk of information comes from various sources. These include research, online transactions, and social media. Big data can take different forms. It might be structured, semi-structured, or unstructured. It’s known for its 3 Vs: high velocity, […]
Return policies are a significant factor influencing consumer behaviour and shaping the competitive landscape. A report by ZigZag examines how major retail sellers are changing their perspective on returns in e-commerce. On one hand, they must consider customer satisfaction, whilst also weighing profitability.
Google has introduced improvements to its guidelines for implementing Product markup to enhance the accuracy and relevance of shopping results in search. How can you maintain optimal visibility in Google search results?
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