What is On-Page SEO?

On-Page SEO refers to the practice of optimising individual web pages to rank higher and earn more relevant traffic in search engines. Unlike off-page SEO, which focuses on external factors like backlinks, on-page SEO is entirely within your control.

It encompasses both the content visible to users on your pages and the HTML source code that search engines can read.

Effective on-page SEO helps search engines understand your website’s content and purpose, determining its relevance to user queries. By implementing on-page SEO strategies, you’re essentially fine-tuning your web pages to speak the language of both search engines and users, creating a harmonious balance that can significantly improve your site’s visibility and performance in search results.

On-page SEO is not a one-time task but an ongoing process. As search engines evolve and user behaviours change, staying current with on-page SEO best practices is crucial for maintaining and improving your search rankings. Whether you’re a small business owner, a content creator, or an SEO professional, understanding and implementing on-page SEO essentials is fundamental to achieving online success.