1 min. reading

What is Breadcrumb Navigation?

Breadcrumb navigation is a secondary website navigation system that displays the user’s location within the site’s hierarchy. It provides a clear path back to higher-level pages, helping users understand their current position and navigate easily through related sections.

This article was translated for you by artificial intelligence

Breadcrumb navigation is a secondary website navigation system that displays the user’s location within the site’s hierarchy. It provides a clear path back to higher-level pages, helping users understand their current position and navigate easily through related sections. The term “breadcrumb” originates from the Hansel and Gretel fairy tale, where breadcrumbs were used to mark a trail.

Types of Breadcrumb Navigation

  1. Location-Based Breadcrumbs: Represent the site’s hierarchy, showing the relationship between the current page and parent pages.
  2. Path-Based Breadcrumbs: Display the sequence of pages a user has visited, offering a history-based navigation trail.
  3. Attribute-Based Breadcrumbs: Highlight specific attributes or filters applied on a page, commonly used in eCommerce websites.

Why Is Breadcrumb Navigation Important?
Breadcrumbs enhance user experience by simplifying navigation, especially on complex websites with multiple levels of content. They improve accessibility and reduce bounce rates by allowing users to retrace their steps easily. Additionally, breadcrumbs contribute to SEO by helping search engines understand site structure and hierarchy.

Breadcrumb navigation is an essential tool for improving usability and ensuring visitors can explore websites efficiently without losing context.

Share article
Similar articles
The Future of HR in E-commerce: Insights from Award-Winning Czech HR
19 min. reading

The Future of HR in E-commerce: Insights from Award-Winning Czech HR

Petra Kubita Nulíčková is among the most prominent personalities on the Czech HR scene. As the recipient of the Recruiter of the Year 2019 award and HR personality according to the Employers’ Club 2020, she brings a unique combination of expertise and innovative thinking to the field of human resources. Her scope extends beyond the […]

Petra Kubita Nulickova Petra Kubita Nulickova
HR Manager, Pale Fire Capital, Senior TA and Asana Lead v Groupon
Read article
AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust
4 min. reading

AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust

With the rise of artificial intelligence and the explosion of automatically generated content, the way brands build trust and visibility is fundamentally changing. For e-commerce companies, the shift isn’t just a question of trend – it’s about how their products, values and reputation will be presented in searches, which are often mediated by AI today. […]

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Read article
Bridge Now

Latest news right NOW

10+ unread

10+