What is Google Bot?

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The web crawling software used by Google to discover and index web pages for its search engine. Googlebot systematically browses the World Wide Web, following links between pages to find new and updated content. It analyzes page content, structure, and relationships to other pages, enabling Google to rank and display relevant results in search queries. Website owners can control Googlebot’s access to their sites through robots.txt files and other directives. Also known as the Google spider or Google web crawler.

Economic Trends: EU Savings Surge and US Spending Rebound

Economic trends have diverged in the United States and Europe since the epidemic, as noted by the Financial Times (FT). While both regions experienced higher savings during lockdowns, Americans have now increased their spending, contributing to economic growth. In contrast, Europeans have maintained higher savings rates, partly due to anxiety stemming from Russia’s invasion of […]

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Meta Ad Control: New Features for Advertisers

today

3 min. reading

Meta Ad Control: New Features for Advertisers

Meta Ad Control has introduced several new tools and updates to provide businesses with greater control over the safety of their advertisements on Facebook and Instagram. This fulfils their commitment to brand protection. How will these changes actually affect advertisers?

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CMOs Embrace Generative AI Despite Limited Understanding

11. October 2024

2 min. reading

CMOs Embrace Generative AI Despite Limited Understanding

Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]

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