What is Google Bot?

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The web crawling software used by Google to discover and index web pages for its search engine. Googlebot systematically browses the World Wide Web, following links between pages to find new and updated content. It analyzes page content, structure, and relationships to other pages, enabling Google to rank and display relevant results in search queries. Website owners can control Googlebot’s access to their sites through robots.txt files and other directives. Also known as the Google spider or Google web crawler.

Best Digital Marketing Strategies for Small Businesses in 2025

Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, Jan Janouškovec.

Jan Janouškovec
CEO, Selltoro

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What are Omnichannel Marketing Trends in 2025?

yesterday

2 min. reading

What are Omnichannel Marketing Trends in 2025?

In 2025, online retailers face an unprecedented challenge: consumer attention is fragmented across countless applications, platforms and devices. Recent studies show a dramatic shift in consumer behavior—linear television viewership has dropped below 50% of total screen time.

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23. January 2025

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Trump Threatens the EU With New Tariffs

According to Reuters, U.S. President Donald Trump described EU trade practices as “very, very bad” for the United States and announced plans to impose new tariffs on the EU on January 21. A potentially major change in US-EU trade could result from Trump’s declaration at the White House that tariffs are “the only way” to achieve […]

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