What is Social Proof?

Social proof is a potent marketing technique that uses other people’s influence to promote sales. Here are effective ways to utilize social proof in e-commerce: Customer Reviews: Display reviews prominently on product pages to build trust and credibility Recent Purchases: Show real-time notifications of recent purchases to create urgency and FOMO (fear of missing out) among potential buyers Bestselling Products: Highlight bestselling items on category pages to guide customer […]

This article was translated for you by artificial intelligence

Introduction
/ Dictionary
/ What is Social Proof?

Social proof is a potent marketing technique that uses other people’s influence to promote sales. Here are effective ways to utilize social proof in e-commerce:

Customer Reviews: Display reviews prominently on product pages to build trust and credibility
Recent Purchases: Show real-time notifications of recent purchases to create urgency and FOMO (fear of missing out) among potential buyers
Bestselling Products: Highlight bestselling items on category pages to guide customer choices and enhance confidence in their purchases
User-Generated Content: Feature photos and videos from customers using your products, which adds authenticity and relatability
Social Media Engagement: Showcase your follower count and customer interactions on social media to enhance brand credibility
Verified Buyer Labels: Add labels to reviews indicating they are from verified buyers, increasing trust in the feedback provided

Implementing these strategies can significantly boost customer trust and conversions.

The Rising Importance of Strategic Pricing in Retail: How Data is Reshaping Consumer Loyalty

Strategic pricing is more important than ever and it is changing how companies interact with consumers who are becoming more cost aware. According to the recently published Retail Gazette – Acuity Pricing Report “Pricing power: Winning margin and loyalty in 2025”, research reveals dramatic shifts in consumer behaviour, with loyalty giving way to value-seeking across […]

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

Read article

E-commerce Customer Personalisation: How to Drive Customer Engagement

today

23 min. reading

E-commerce Customer Personalisation: How to Drive Customer Engagement

Imagine walking into your favorite local shop and the owner greets you by name, already knowing what you might like. They recall your last purchase and point you to a new item that perfectly complements it. This kind of personal touch makes you feel valued and keeps you coming back. In the world of online […]

Dimitar Dimitrov
CEO, Wincompany.io | Socialscore.io

Read article

Focus on Opportunity Score: AI Will Tell You What to Improve in Your Advertising

16. May 2025

3 min. reading

Focus on Opportunity Score: AI Will Tell You What to Improve in Your Advertising

Meta is expanding Opportunity Score – a metric that instantly reveals in Ads Manager how you can improve campaigns and reduce costs. This new AI-based metric is reaching more advertisers after testing. It provides a clear campaign score and specific suggestions for improvement.

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

Read article