What is PDP in E-commerce?

In the world of online shopping, a product detail page (PDP) serves as a digital showcase for individual items. It’s a dedicated webpage on an eCommerce platform that acts as a virtual salesperson, offering an in-depth look at a specific product. When potential buyers click on an item that catches their eye, they’re directed to this page, which aims to provide all the essential details they might need to make an informed purchase.