What is UX?

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Online shopping interface design, often referred to as e-commerce UX, focuses on crafting an effortless and pleasant journey for customers visiting a digital storefront. This discipline encompasses the thoughtful development of website layouts, enhancement of browsing and product discovery tools, and refinement of the purchasing workflow. The ultimate goal is to create an intuitive platform that anticipates and fulfills shoppers’ requirements throughout their online retail experience.

Economic Trends: EU Savings Surge and US Spending Rebound

Economic trends have diverged in the United States and Europe since the epidemic, as noted by the Financial Times (FT). While both regions experienced higher savings during lockdowns, Americans have now increased their spending, contributing to economic growth. In contrast, Europeans have maintained higher savings rates, partly due to anxiety stemming from Russia’s invasion of […]

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Meta Ad Control: New Features for Advertisers

today

3 min. reading

Meta Ad Control: New Features for Advertisers

Meta Ad Control has introduced several new tools and updates to provide businesses with greater control over the safety of their advertisements on Facebook and Instagram. This fulfils their commitment to brand protection. How will these changes actually affect advertisers?

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CMOs Embrace Generative AI Despite Limited Understanding

11. October 2024

2 min. reading

CMOs Embrace Generative AI Despite Limited Understanding

Generative AI is gaining increasing popularity in marketing, with 90% of organisations planning to invest in it. However, it’s concerning that the vast majority of marketing directors admit they don’t fully understand this technology or its potential impact on business processes. This lack of knowledge may hinder the adoption of more advanced AI applications that […]

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