What is Domain Rating?

Ahrefs’ Domain Rating (DR) is a proprietary measure that evaluates the robustness of a website’s incoming link structure. This metric operates on a logarithmic scale, ranging from 0 to 100.

This article was translated for you by artificial intelligence

Ahrefs’ Domain Rating (DR) is a proprietary measure that evaluates the robustness of a website’s incoming link structure. This metric operates on a logarithmic scale, ranging from 0 to 100. A score of 100 represents the highest possible strength, while 0 indicates the weakest. DR provides insight into the relative power of a site’s backlink profile compared to others in the Ahrefs database.

Boost Your TikTok Shop Performance Score with New Category Benchmarks

With effect from yesterday, March 13, 2025, TikTok completed a major update to its Shop Performance Score system. The new approach now compares your seller performance to other sellers in the same product listing category, rather than to the marketplace as a whole.

Read article

AI, Deepfakes and Fraudulent Websites. Digital Marketing Has Never Been Riskier

13. March 2025

4 min. reading

AI, Deepfakes and Fraudulent Websites. Digital Marketing Has Never Been Riskier

Digital advertising is changing faster than ever before, and e-commerce brands, along with marketing agencies, must keep pace with new challenges and opportunities. The Industry Pulse Report maps out which trends, threats, deepfakes, and innovations will shape online advertising in the coming year. It draws on the opinions of digital media experts—advertisers, agencies, ad tech […]

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

Read article

TOP Key Performance Indicators in Performance Marketing

12. March 2025

7 min. reading

TOP Key Performance Indicators in Performance Marketing

Have you encountered the abbreviation KPI? If you work in performance marketing, the term Key Performance Indicators is something you cannot avoid. For anyone who wants to evaluate their online business based on data rather than intuition, here is a comprehensive metric guide. What exactly do KPIs mean, which ones should you track, and how […]

Daniela Marušková
CMO ui42

Read article