1 min. reading

What is Earnings Per Click (EPC)?

Average earnings an affiliate makes for each click on their affiliate links. It’s calculated by dividing total affiliate earnings by the number of clicks generated.

This article was translated for you by artificial intelligence

Average earnings an affiliate makes for each click on their affiliate links. It’s calculated by dividing total affiliate earnings by the number of clicks generated. EPC is a crucial metric for evaluating program profitability and comparing different affiliate offers. A higher EPC indicates more efficient monetization of traffic. Affiliates often use EPC to prioritize which products to promote, while merchants monitor EPC to assess their program’s competitiveness in the marketplace. EPC can vary significantly based on niche, product price point, and conversion optimization.

Share article
Similar articles
Reddit Launches Quality Score for Ad Campaigns
3 min. reading

Reddit Launches Quality Score for Ad Campaigns

Reddit just rolled out something every advertiser will recognise – a quality score system for ads, just like Google’s. The new optimisation score rates your account setup and tells you exactly where to improve, making Reddit advertising less of a guessing game.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge