Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues.
Astroturfing is one of the unfair marketing practices used by some brands or those trying to sell various products. It is a tactic where the sponsor pays for positive advertising or promotion in various online venues. These can be either social networking sites, discussion forums or various blogs set up for the sole purpose of spreading false positive advertising. Seemingly natural-looking positive reviews are the result of consistent work by professionals.
OpenAI is building a payment system so people can buy stuff directly through ChatGPT without leaving the chat. According to Reuters reports, merchants will pay the AI company commissions on sales. It’s a new way to make money after losing $5 billion last year despite hitting $10 billion in revenue.
Online shoppers return 30-40% more products than in-store customers, but marketing tools don’t track this data. According to analysis from The-future-of-commerce.com, one fashion brand discovered a £30 million gap between reported revenue and actual earnings after accounting for returns. Most digital marketing metrics completely miss this problem.
Meta went after content thieves in a big way. They removed 10 million fake profiles copying popular creators and hit 500,000 spammy accounts in the first half of 2025. Now Facebook wants to stop the same viral videos from showing up everywhere.
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