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Voice commerce, or V-commerce, is an emerging form of online shopping where customers use voice commands to make purchases. This technology leverages voice-activated devices like Amazon’s Alexa, Google Home, or even chatbots to facilitate transactions. While V-commerce is still in its infancy, it’s gaining traction, with numerous businesses already exploring and investing in this innovative approach to digital retail.
The Rising Importance of Strategic Pricing in Retail: How Data is Reshaping Consumer Loyalty
Strategic pricing is more important than ever and it is changing how companies interact with consumers who are becoming more cost aware. According to the recently published Retail Gazette – Acuity Pricing Report “Pricing power: Winning margin and loyalty in 2025”, research reveals dramatic shifts in consumer behaviour, with loyalty giving way to value-seeking across […]
