2 min. reading

Microsoft Reverts to Older DALL-E Version After Quality Issues

Microsoft has announced the suspension of the latest DALL-E 3 PR16 model in their Bing Image Creator and Copilot services. This decision comes following a wave of criticism from users who reported significant degradation in the quality of generated images, causing particular concerns for e-commerce businesses.

This article was translated for you by artificial intelligence
Microsoft Reverts to Older DALL-E Version After Quality Issues
Source: Depositphotos

Users complained primarily about unrealistic human figure rendering and an overall “plastic” appearance of generated images. The PR16 model also struggled with mimicking artistic styles, and when creating graphic elements like logos or banners, it produced blurry text.

This has affected e-commerce business who rely on AI-generated product images and marketing materials for their stores.

Ironically, the new PR16 version was supposed to bring twice the generation speed and higher quality outputs, according to Microsoft’s original statements. However, reality proved otherwise—besides deteriorated quality, there was also an increase in keyword censorship, including those related to anime creation and certain product categories.

Jordi Ribas, Corporate Vice President and Head of Search at Microsoft, confirmed that the company has begun the process of reverting to the previous PR13 version.

“We’ve been able to repro some of the issues reported and plan to revert to PR13 until we can fix them. All Pro users and about 25% of the requests using boosts are now on PR13. The deployment process is very slow unfortunately. It started over a week ago and will take 2-3 more weeks to get to 100%. I’ll keep you posted. ,” Ribas stated.

This gradual rollout means e-commerce businesses might need to temporarily invest in alternative image generation solutions services to maintain their visual marketing standards.

OpenAI, the company behind DALL-E 3, has not yet commented on the situation. It’s unclear whether the problems were caused by the model itself or Microsoft’s implementation, but experts lean towards believing it’s more likely an issue with the PR16 model itself.

Share article
Similar articles
AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust
4 min. reading

AI and Brand Reputation: How Artificial Intelligence is Reshaping Media Trust

With the rise of artificial intelligence and the explosion of automatically generated content, the way brands build trust and visibility is fundamentally changing. For e-commerce companies, the shift isn’t just a question of trend – it’s about how their products, values and reputation will be presented in searches, which are often mediated by AI today. […]

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Read article
AI in E-Commerce: Online Stores Overlook Valuable Potential
3 min. reading

AI in E-Commerce: Online Stores Overlook Valuable Potential

No technology is currently impacting the business world as profoundly as AI. New tools are constantly emerging, and more and more companies are integrating them into their processes. AI is also making waves in e-commerce—from content creation and product recommendations to improved customer support and fraud prevention. AI-powered tools optimise existing workflows and unlock entirely […]

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Read article
Bridge Now

Latest news right NOW

10+ unread

10+