Reddit Launches Quality Score for Ad Campaigns

Reddit is introducing new features in its Ads Manager that aim to help advertisers better configure and optimise campaigns. The foundation of this change is an algorithmic recommendation centre that evaluates your advertising account and offers customised tips for improvement.

If you’re using Reddit advertising or just considering it, the new feature is an optimisation score, similar to what you know from Google Ads. It shows how well your account is set up according to Reddit’s internal recommendations. Each improvement (e.g., targeting, budget, ad format) contributes to a score of up to 100 points. If the score is below 80, the platform will alert you where there are shortcomings and offer specific steps for correction.

This innovation is particularly interesting for brands that advertise internationally and seek new opportunities beyond common platforms like Google or Meta.

For brands operating globally or in specific communities (e.g., gaming, technology, crypto), Reddit can be an interesting and undervalued channel. New recommendations and optimisation scores can help these advertisers manage campaigns more easily and better evaluate investments in this platform.

Source: Reddit

Why This Should Interest You

For e-shops and brands experimenting with Reddit as a traffic or sales source, this is a practical improvement. Reddit has previously lagged behind Google or Meta in terms of transparency and tools, but this step helps reduce the entry barrier – especially for smaller teams without media specialists.

You’ll find recommendations not only in the new central overview, but also directly when setting up campaigns – in the dashboard, during bulk edits, and in individual ad creation steps.

Watch Out for Context and Your Own Goals

It’s still about what Reddit itself considers “optimised.”. Automatic recommendations should be taken with caution – especially if your goals or campaign evaluation methods don’t match the platform’s standard settings. Nevertheless, it can be a useful tool.

If Reddit is part of your advertising mix, or you’re considering targeted communication for specific communities, this change will help you navigate the platform better. Recommendations, clearer structure, and fewer wasted impressions can make Reddit Ads a more interesting tool even for the e-commerce segment.