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Latest articles
5 Talent Acquisition Secrets That Actually Work in 2025 (Not What Everyone Else Is Doing)
8 min. reading

5 Talent Acquisition Secrets That Actually Work in 2025 (Not What Everyone Else Is Doing)

There's a reason why certain companies have candidates lining up while others struggle with talent acquisition for even basic roles. It's not what you think. After working with hundreds of hiring teams, Ventsislava Nikolova identified exactly what separates companies that attract great talent from those that don't. The gap is bigger than you'd expect.

Ventsislava Nikolova Ventsislava Nikolova
Founder and CEO, WorkVibes
7,000+ Marketers Are Heading to Budapest – Here’s Why
3 min. reading

7,000+ Marketers Are Heading to Budapest – Here’s Why

Affiliate World Europe is coming to Budapest on September 4-5, 2025, at the Hungexpo Budapest Congress and Exhibition Center. This premier affiliate marketing conference brings together the industry’s top marketers, advertisers, and tech innovators for two days of networking, learning, and business growth.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Meta’s AI Opportunity Score Now Available to All Ad Accounts
2 min. reading

Meta’s AI Opportunity Score Now Available to All Ad Accounts

Meta has completed the global rollout of its Opportunity Score feature across all advertising accounts, following initial testing phases that began earlier this year. The AI-driven optimisation tool aims to help advertisers improve their campaign performance through systematic recommendations.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
7 Content Strategies That Boost E-commerce Sales Up to 42%
9 min. reading

7 Content Strategies That Boost E-commerce Sales Up to 42%

Most e-commerce brands throw money at ads and wonder why sales plateau. Here’s what they’re missing: 84% of people buy after watching a product video, and brands using strategic content see 6x more conversions than those relying on ads alone. After helping 200+ e-commerce brands increase their revenue through content marketing, we’ve identified exactly what […]

Omar Angri Omar Angri
Co-Founder & CEO, MarginBusiness
Mobile Shopping Apps: The Strategic Advantage Brands Can’t Ignore
8 min. reading

Mobile Shopping Apps: The Strategic Advantage Brands Can’t Ignore

Mobile shopping apps have evolved into powerful tools for e-commerce businesses, offering more than just convenience. They enable deeper customer relationships, real-time personalisation, and smarter loyalty strategies, while also streamlining operations behind the scenes. As mobile usage becomes the norm, apps are redefining how brands communicate, build trust, and grow sustainably in a competitive landscape.

Petar Saravakov Petar Saravakov
COO, Redina
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