While most brands are still throwing money at TikTok ads without knowing if they actually work, TikTok just unveiled a solution that could change everything. TikTok Market Scope is a first-of-its-kind analytics platform that enables advertisers to identify, understand, and activate audiences across every stage of the funnel. Instead of shooting in the dark, they’ll […]
While most e-commerce brands burn through advertising budgets with diminishing returns, a quiet shift is happening in customer acquisition. The businesses that understand this change are scaling efficiently – those that don’t are paying premium prices for the same results they could get for less.
LinkedIn introduces new post analytics that takes content performance tracking to the next level. Beyond standard metrics such as views and reactions, users will now see additional data. They can discover, for instance, when a post attracted a visit to their profile, gained a new follower, or led to a CTA click. Users can thus […]
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