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1. Generative AI Tools for Content Creation
The integration of generative AI on LinkedIn may change how content is created and distributed. AI will assist in writing and generating posts, which may lead to more attractive and personalised messages. For e-commerce brands, this could mean automated product descriptions, AI-enhanced marketing campaigns, and improved personalised customer interactions. These tools can help marketers streamline content creation by enabling quicker generation of various post variations, thus speeding up the entire process and allowing for scaling of content strategy.
2. Extended Content Distribution and Licensing
LinkedIn’s licensing updates allow creators and brands to distribute their content beyond LinkedIn. This is a significant advantage for businesses and personal profiles looking to increase their presence across multiple digital platforms. You can now use content created on LinkedIn in email campaigns, blogs, or other social networks, maximising reach and engagement.
3. Transparency in Content Moderation and Recommendations
Profiles aiming to increase the visibility of their posts on LinkedIn should understand how the platform recommends content. The updated terms bring greater transparency to how LinkedIn manages content moderation and recommendations.
Content recommendations
LinkedIn uses algorithms that analyse user behaviour, such as their interactions with posts (reactions, comments, shares), professional interests, and relationships between network members. Based on this, the platform recommends content that might be relevant to the user. In this update, LinkedIn adds more information about what factors the algorithm considers, allowing users to better understand why certain content is displayed to them.
Source: Depositphotos
Content moderation
Content moderation involves monitoring, evaluating, and potentially removing content that violates community guidelines. This includes inappropriate posts, spam, misinformation, or other unsuitable behaviour. LinkedIn states that it now provides more information on how it moderates posts, including procedures used to identify harmful content and maintain a safe platform.
4. Can You Opt Out of AI Training?
One of the more sensitive changes is how LinkedIn will use user data to train its AI models. LinkedIn offers the option to opt out of this process. However, as Blake Lewitt states, this does not apply to European users:
“We currently do not allow generative AI training on member data from the European Economic Area, Switzerland and the United Kingdom and will not be providing this setting to members in these regions until further notice.”
If you happen not to fall within the excluded area, keep these changes in mind especially when working with sensitive client data. To opt out, simply go to Settings > Privacy and turn off the option to share data for improving generative AI.
