3 min. reading

EU Investigation Reveals: 52% of Second-hand Sellers Violate Consumer Rights

The European Commission has recently published concerning results from its extensive monitoring of online second-hand goods sellers. According to the official report from the EC and national consumer protection authorities from 27 countries (25 EU Member States plus Iceland and Norway), up to 52% of monitored e-shops violate European Union consumer law.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
This article was translated for you by artificial intelligence
EU Investigation Reveals: 52% of Second-hand Sellers Violate Consumer Rights
Source: Depositphotos

What Did the Investigation Reveal?

“The results of this monitoring clearly indicate the need for increased vigilance in the second-hand goods sector,” stated the European Commission in its report.

The investigation, professionally referred to as a “sweep,” included a thorough analysis of 356 online traders, with potential violations of European legislation identified in 185 of them.

Key Violations for E-commerce Businesses

These findings are particularly relevant for the entire European e-commerce sector as they reveal the most common areas where consumer rights are being violated:

  • 40% of sellers failed to properly inform customers about their right to withdraw from contracts within 14 days without providing a reason
  • 45% of shops did not provide clear information about the procedure for returning defective goods
  • Up to 57% of e-shops did not respect the obligation to provide a minimum one-year warranty even on second-hand goods

“These figures serve as a warning to all sellers, especially in the rapidly growing second-hand goods segment,” comments a consumer rights expert on the results.

Environmental Claims Under Scrutiny

Environmental claims proved to be a particularly problematic area. Of the sellers who used environmental claims (34% of the total):

  • 20% did not have their “eco-friendly” claims sufficiently substantiated
  • 28% provided false or misleading information about environmental benefits

These findings come at a time when the EU is preparing a new Directive on Empowering Consumers for the Green Transition, which will clarify rules for environmental claims.

What This Means for European E-commerce

For European sellers of second-hand goods, the announcement is a clear signal that national authorities are likely to tighten controls across the market.

The European Commission stated that “consumer authorities will now decide on further action against the 185 identified traders” and will require rectification of the identified deficiencies.

The investigation covered a wide range of sectors:

  • used clothing
  • electronics
  • toys
  • books
  • furniture
  • cars
  • sports equipment
  • gardening supplies

The participating countries included:

🌍 Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden, plus Iceland and Norway.

Recommendations for EU E-shops

Based on the EC’s findings, European e-shops should focus their attention particularly on:

  • Clearly informing about the right to return goods within 14 days
  • Correctly stating information about the legal warranty even on second-hand goods (minimum 1 year)
  • Thoroughly substantiating any environmental claims
  • Transparently displaying total prices including all fees

This article is based on the official results of the “sweep” investigation published by the European Commission on March 7, 2025. For the full report, visit the official European Commission website.

Share article
Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU

Freelance Digital Marketing Specialist at Ecommerce Bridge with nearly a decade of experience in digital marketing, where I’ve specialised in managing international teams and building strategic partnerships. As former International Team Lead at Groupon, I managed teams across various European countries, handled KPI achievement, and worked daily with agencies in English. These days, I focus on content strategy, link building, and coordinating with international agencies in e-commerce expansion. What truly fulfils me is working with people and seeing everyone happy and satisfied with the results. I’m passionate about researching and writing about the latest trends in e-commerce and digital marketing, bringing fresh insights and industry news to our readers. I hold a Master’s degree in Mass Media Studies and completed international courses in London and Bristol.

Similar articles
Will ChatGPT Become OpenAI’s New Revenue Stream?
3 min. reading

Will ChatGPT Become OpenAI’s New Revenue Stream?

OpenAI is building a payment system so people can buy stuff directly through ChatGPT without leaving the chat. According to Reuters reports, merchants will pay the AI company commissions on sales. It’s a new way to make money after losing $5 billion last year despite hitting $10 billion in revenue.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
Marketing Teams Ignore £30 Million Problem: E-commerce Returns
4 min. reading

Marketing Teams Ignore £30 Million Problem: E-commerce Returns

Online shoppers return 30-40% more products than in-store customers, but marketing tools don’t track this data. According to analysis from The-future-of-commerce.com, one fashion brand discovered a £30 million gap between reported revenue and actual earnings after accounting for returns. Most digital marketing metrics completely miss this problem.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU