Expanding to international marketplaces can seem overwhelming for Hungarian sellers. With dozens of platforms, varying regulations, and cultural differences, many businesses stick to what they know. Attila Benes from Base.com shares practical insights on which markets actually work for Hungarian sellers – and the common mistakes that cost businesses thousands in failed expansion attempts.
CEE e-retailers are quietly outperforming the market while global giants like Temu and Shein flood European markets with cheap products. The top 50 companies in the region have found ways to grow consistently, even as the post-pandemic boom faded and inflation hit consumer spending. Here’s what they’re doing differently.
Digital advertising is constantly evolving and adapting to consumer behavior. The latest trend shaping online marketing on streaming platforms is pause ads. This is a new advertising format that appears when viewers pause the content they’re watching.
Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, Jan Janouškovec.
Retailers are finding that while customers love discounts, they’re also concerned about their privacy when sharing personal information. According to a recent study from digital transformation consultancy Daemon, promotional offers and email for discounts remain a strong draw across generations; Millennials lead at 67%, followed by Baby Boomers at 65%, and Gen Z at 61% […]
From basic boarding passes to effective marketing tools, digital wallet passes have undergone significant development. Within mobile wallet apps like Apple Wallet, Google Pay, and Samsung Pay, these digital representations can hold anything from boarding passes and tickets to membership cards, loyalty cards, and coupons.
The latest annual Bazaarvoice Shopper Experience Index (SEI) report brings new insights into where current shoppers’ expectations are heading. The survey was conducted on a sample of more than 8,000 customers from countries including the USA, Great Britain, France, Germany, Canada, Australia and India. Why is omnichannel the buzzword of today? And which strategies must […]
Podcasts have become a dominant form of entertainment. You might not expect that they’ve been with us for more than two decades. In their early days, they were known as audioblogging – simple audio files shared online. From a specialised medium for tech enthusiasts, they’ve evolved into mainstream entertainment in recent years, with millions of […]
Immersive shopping is a retail strategy that blends digital innovation with the engaging, tactile aspects of traditional retail. It combines the digital and physical worlds to create memorable and captivating experiences through the use of cutting-edge technologies like virtual reality (VR), augmented reality (AR), and live shopping.
Slovenčina 
Čeština 
English 
Shqiptare 
Österreich 
België 
български 
Bosanski 
Українська 
Eesti 
Македонски 
Türkçe 
Deutsch 
Dansk 
Español 
Français 
Suomi 
Ελληνικά 
Hrvatski 
Magyar 
Schweiz 
Italiano 
Lietuvių 
Latviešu 
Nederlands 
Norsk 
Polski 
Português 
Română 
Srpski 
Slovenščina 
Svenska 
