Digital Wallet Passes: Boost Your Ecommerce Sales with Mobile Coupons

What Are Mobile Wallet Passes?

Mobile wallet passes are digital representations of physical cards and coupons that can be stored on smartphones, primarily within applications like Apple Wallet and Google Wallet. These passes streamline customer interactions by consolidating various types of information into a single, easily accessible format.

Mobile wallet passes can include a variety of digital items such as:

• Loyalty Cards: Reward customers for repeat business.
• Coupons: Offer discounts or promotions.
• Event Tickets: Provide access to concerts, flights, and other events.
• Gift Cards: Allow users to redeem prepaid amounts at stores.
• Membership Cards: Grant access to exclusive services or areas.

These passes are designed to be user-friendly, reducing the need for physical cards and enhancing convenience for both consumers and businesses.

How Mobile Wallet Passes Work

Mobile wallet passes are created and managed through various platforms that allow businesses to design their passes without needing extensive technical knowledge. Key functionalities include:

• Design Tools: Platforms like WalletThat and Passcreator provide visual editors for creating customized passes tailored to branding needs.
• Distribution Channels: Passes can be shared via email, SMS, social media, or QR codes, allowing businesses to reach customers through multiple avenues.
• Integration Capabilities: Many platforms offer APIs that enable seamless integration with existing business systems, such as point-of-sale (POS) systems and customer relationship management (CRM) tools

Key Features of Wallet Passes

Wallet passes are useful for both businesses and consumers because they take advantage of three key capabilities:

• Persistent Storage: Passes stay in a digital wallet until they are manually removed. In order to ensure long-term accessibility, they frequently move automatically when users switch to new phones.
• Real-Time Updates: New information can be dynamically added to passes. Retailers can alter promotional content and offers in real-time, just as airlines update gate changes on boarding passes.
• Push Notifications: By sending alerts straight to a smartphone’s lock screen, passes can give users timely updates and marketing messages.

Benefits

Wallet passes provide retailers with special advantages:

• Direct access to the smartphones of clients
• High conversion rates via links for instant purchases
• Make a statement in the crowded advertising and email channels
• Real-time offer updating capabilities during sales events
• Smooth interaction with online and physical shopping experiences

Options for Implementation

Wallet passes can be implemented by businesses in a number of ways:

• SDKs and APIs are available on major mobile operating systems
• Solutions are readily available from third-party providers such as Vibes, PassKit, and Airship
• More than 70 wallet pass options are available in Shopify’s app store

Wallet passes work especially well for companies that have a retail presence (both online and in-store), a wide range of products, formulated loyalty initiatives, frequent discounts and sales.

Case Study

Eurotrade has integrated wallet coupons since 2019, allowing for targeted advertising and reminders of airport arrivals.

This combination of existing communication channels and wallet coupons allows for better analysis of individual advertising media success and allows for highly targeted campaigns, making their coupons an integral part of Eurotrade’s marketing campaigns.

Adoption by Consumers

In order to promote pass adoption, companies ought to:

• Use loyalty programs to provide definite value
• Offer monthly coupons that are recurring
• Make strong arguments for customers to purchase additional passes
• Prioritize ease of use over app downloads

Wallet passes are a potent marketing tool that blends tenacity, real-time updates, and direct customer contact, though they are not appropriate for all types of businesses.

They are especially useful during times when shopping is competitive because of their capacity to stay present on customers’ devices and provide timely notifications.

Frequently Asked Question