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Under the new rules, international sellers must provide UK customers with a domestic return address or arrange a prepaid tracking label for returns. If the seller fails to meet this requirement within four days of the return request, the customer will automatically receive a refund without the obligation to return the product.
What’s Changing:
- Domestic Return Address or Free Label Requirement: Sellers must have a return address in the UK or provide a prepaid return label with tracking capabilities.
- Automatic Refund After Four Days: If the seller fails to meet the return conditions within four days, Amazon will refund the customer, and the customer may keep the product.
According to Amazon UK, this is a step to strengthen the trust of UK customers who expect the ability to return items without incurring expenses.
Support for Sellers
Amazon aims to ease international sellers’ transition to the new rules by providing them with a list of recommended service providers. These include companies such as Evri, Royal Mail, UPS, DHL and La Poste Groupe.
Extended Holiday Returns Period
Amazon is also extending the returns period during the holiday season. This change applies to several European countries, including Germany, France, Italy and the Netherlands.
Items purchased from 1 November to 25 December can be returned until 31 January or within 30 days of purchase (whichever is later).
This extension supports customer convenience and is an important factor for sellers preparing for the holiday season.
E-commerce Recommendations
If you sell your products on British Amazon, you still have some time to implement the changes. Focus on efficient solutions and consider what needs to be arranged.
Sellers should evaluate their current returns infrastructure and consider using Amazon’s recommended providers to simplify compliance with the rules.
It’s also worth noting that Amazon typically changes its returns policies in other European countries as well. Therefore, we can expect similar adjustments not only in the United Kingdom but also in other countries. However, the platform has not yet provided information about this.
