Brands chasing influencer partnerships are missing the point completely. New research shows influencers care way more about shared values and clear payment than working with popular brands. And they want creative input that most companies won’t give them.
Something big is happening in influencer marketing. While brands experiment with AI-generated personalities, most people still don’t trust them. The twist? Authenticity might not matter as much as everyone thinks.
User-Generated Content (UGC) and influencer marketing are two of the most powerful tools in digital marketing today—but are they the same thing? Not exactly. As the founder of an agency that works with over 1600 content creators and has run campaigns for brands like Oriflame, EasyFishOil, Ozone.bg, Pepco, Doctor Switz, TEDi, Stylewish, and many more, […]
In order to connect with the target audience and stand out from the crowd, brands are constantly looking for new tricks. Influencer marketing is a dynamic strategy that is transforming how companies communicate with their customers.
There has been a big change in the influencer marketing scene within the last few years, as AI virtual influencers rise to prominence. Brands are witnessing this rapid ascent and wondering whether they should collaborate with these digital entities or remain with more conventional human influencers. As the popularity of AI virtual influencers continues to […]
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