Influencer marketing

AI Shapes Content Creation. What Do the Influencers Have to Say?

10. October 2024

3 min. reading

AI Shapes Content Creation. What Do the Influencers Have to Say?

A recent report from HypeAuditor reveals important trends in how Instagram influencers are using artificial intelligence tools. AI is beginning to take centre stage not only in content creation but also in influencer marketing. A survey of 620 influencers from the USA, UK, and Australia provides insight into their attitudes towards AI-generated content, digital clones, […]

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AI Virtual Influencers Rise: Should Businesses Pay Attention?

20. June 2024

3 min. reading

AI Virtual Influencers Rise: Should Businesses Pay Attention?

There has been a big change in the influencer marketing scene within the last few years, as AI virtual influencers rise to prominence. Brands are witnessing this rapid ascent and wondering whether they should collaborate with these digital entities or remain with more conventional human influencers. As the popularity of AI virtual influencers continues to […]

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Articles and news on the topic of Influencer marketing

AI Shapes Content Creation. What Do the Influencers Have to Say?

AI Virtual Influencers Rise: Should Businesses Pay Attention?