Video is everywhere today. But not all video is the same – and they certainly don’t display the same way, aren’t measured the same way, and don’t perform the same way. While marketing discussions often lump together terms like video advertising, TV spots, or social video, in practice these are three distinct worlds: linear television, […]
A customer arrives at your e-shop. They know what they’re looking for, type the first word into search – and nothing. There are no results, no alternatives, and no assistance available. A few seconds later, they’re already shopping elsewhere. While website search may seem like a technical detail, in practice it plays a key role […]
Google has rolled out four new AI features targeting online merchants and digital advertisers. These innovations roll out across Google Ads and Merchant Center platforms. They tackle a growing problem: retailers have a constant need for compelling visual content to stay competitive.
China’s e-commerce ecosystem is moving faster than anywhere else in the world. What’s happening today in China will likely shape the future of global commerce tomorrow. With a tech-savvy population, all-in-one platforms, and a culture deeply embedded in digital transactions, the country has become a live laboratory for shopping innovation. The rise and domination of […]
Expanding to international marketplaces can seem overwhelming for Hungarian sellers. With dozens of platforms, varying regulations, and cultural differences, many businesses stick to what they know. Attila Benes from Base.com shares practical insights on which markets actually work for Hungarian sellers – and the common mistakes that cost businesses thousands in failed expansion attempts.
CEE e-retailers are quietly outperforming the market while global giants like Temu and Shein flood European markets with cheap products. The top 50 companies in the region have found ways to grow consistently, even as the post-pandemic boom faded and inflation hit consumer spending. Here’s what they’re doing differently.
Digital advertising is constantly evolving and adapting to consumer behavior. The latest trend shaping online marketing on streaming platforms is pause ads. This is a new advertising format that appears when viewers pause the content they’re watching.
Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, Jan Janouškovec.
Retailers are finding that while customers love discounts, they’re also concerned about their privacy when sharing personal information. According to a recent study from digital transformation consultancy Daemon, promotional offers and email for discounts remain a strong draw across generations; Millennials lead at 67%, followed by Baby Boomers at 65%, and Gen Z at 61% […]
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