B2B social media marketing is now an important tool for companies that want to reach more people, build trust in their brand, and connect with possible customers and business partners. This kind of marketing is more complex than B2C marketing, which focuses on quick sales. It needs to focus on long-term relationship building, thought leadership, […]
A 2024 survey by Akeneo has revealed that nearly all B2B companies face significant challenges in product management, particularly in managing product information. This encompasses the difficulties firms encounter in ensuring their product details are accurate, comprehensive, up-to-date, and consistent across various channels and platforms. The study, which involved 650 B2B professionals from the United […]
Those who wish to succeed in B2B marketing need to understand the needs and motivations of other companies. Unlike B2C marketing, which often works with emotional impulses, B2B marketing builds on long-term relationships, trust, and professional expertise. This means that the strategy needs to be tailored to each client. In a word, it is truly […]
B2B marketing organisations have developed holistic approaches to acquiring customers that no longer rely heavily on personal contact. These modern b2b customer acquisition strategies embrace a diverse mix of digital and traditional channels, reflecting the evolving landscape of business interactions. From leveraging social media and digital advertising to revitalizing the role of live events and […]
Zalando has announced its first quarter results. Despite the current global challenges, the figures are up on last year.
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