When parents ignore your emails and SMS gets lost in the noise, what do you do? One toy retailer turned to Viber and transformed busy parents into engaged shoppers with 20% conversion rates through strategic omnichannel messaging. It's just one example of how retailers are rewriting the rulebook on customer engagement and the results will […]
A comprehensive marketing plan is an alpha and omega of every marketing strategy. Whether you are launching a new product or defining a brand’s strategy, you need one to guide you to your business goals. Though creating a marketing plan might seem overwhelming, it doesn’t have to be. With a good marketing plan template, you’re […]
Marketing research indicates that approximately 50-60% of marketers formally document their marketing strategy. Companies often underestimate marketing planning, even though it has been proven to increase their chances of success (by over 300%!) and ROI (by 60%!) compared to companies that don’t plan. In this article, we will look at the basics of planning in […]
Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, Jan Janouškovec.
Guerrilla marketing is an innovative advertising strategy that leverages surprise and unconventional methods to promote products or services. This approach is particularly effective in capturing consumer attention in a crowded marketplace, often relying on creativity and low-cost tactics rather than traditional media channels. Guerrilla marketing is a way for a company to get the word […]
PDP form the pillar of online sales tactics in the modern digital marketplace. Often referred to as product detail pages (PDPs), these pages are where consumers decide what to buy most importantly. Maximizing income on desktop and mobile platforms depends first on optimizing these sites for brands and stores both alike.
What can you expect from working with a strategist or agency? In marketing circles, we often encounter unrealistic ideas about campaign effectiveness, performance and budgets. Digital itself is changing incredibly fast. What was hot a few months ago can be very different today. Similarly, the price of media space (paid campaigns on social media, Google, […]
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