Experience with numerous e-shops shows how technology and relationships drive growth. For 2025, proven strategies include SEO, AI, content marketing, PPC, and community building – most requiring only time and effort, not large budgets. With AI now essential for staying competitive, let’s explore the most effective approaches from Selltoro’s expert, Jan Janouškovec.
Guerrilla marketing is an innovative advertising strategy that leverages surprise and unconventional methods to promote products or services. This approach is particularly effective in capturing consumer attention in a crowded marketplace, often relying on creativity and low-cost tactics rather than traditional media channels. Guerrilla marketing is a way for a company to get the word […]
Research by WARC and Google provides recommendations on achieving sustainable growth across the entire marketing funnel. The recipe involves balanced investments in Marketing Mix Modelling (MMM), attribution, and artificial intelligence. These tools help understand complex connections between marketing activities and business results, both in the short and long term.
For e-commerce companies trying to properly interact with other companies, developing a successful B2B marketing plan is absolutely vital. While B2C marketing sometimes emphasizes emotional appeals, B2B marketing stresses relationships and value and calls for a more strategic approach. This is a basic guide to enable you create a B2B marketing plan with effectiveness.
In May, Google launched “AI Overviews,” a feature that provides natural language search results at the top of a page. This tool could cause media outlets to lose visibility if users no longer click on the links displayed below. Even worse, if publishers refuse to allow their content to be used for AI-generated responses, their […]
PDP form the pillar of online sales tactics in the modern digital marketplace. Often referred to as product detail pages (PDPs), these pages are where consumers decide what to buy most importantly. Maximizing income on desktop and mobile platforms depends first on optimizing these sites for brands and stores both alike.
What can you expect from working with a strategist or agency? In marketing circles, we often encounter unrealistic ideas about campaign effectiveness, performance and budgets. Digital itself is changing incredibly fast. What was hot a few months ago can be very different today. Similarly, the price of media space (paid campaigns on social media, Google, […]
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