Marketing strategy

Google’s AI Overviews: A Dilemma for the Press

22. August 2024

3 min. reading

Google’s AI Overviews: A Dilemma for the Press

In May, Google launched “AI Overviews,” a feature that provides natural language search results at the top of a page. This tool could cause media outlets to lose visibility if users no longer click on the links displayed below. Even worse, if publishers refuse to allow their content to be used for AI-generated responses, their […]

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The Impact of PDP on E-commerce Conversion Rate

13. August 2024

2 min. reading

The Impact of PDP on E-commerce Conversion Rate

PDP form the pillar of online sales tactics in the modern digital marketplace. Often referred to as product detail pages (PDPs), these pages are where consumers decide what to buy most importantly. Maximizing income on desktop and mobile platforms depends first on optimizing these sites for brands and stores both alike.

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Articles and news on the topic of Marketing strategy

Google’s AI Overviews: A Dilemma for the Press

The Impact of PDP on E-commerce Conversion Rate