Articles and news on the topic of Social networks

Instagram Posts Now Show Up In Google Search Results
3 min. reading

Instagram Posts Now Show Up In Google Search Results

Starting today, July 10th, 2025, something significant happened for e-commerce businesses that use Instagram. Your product posts, behind-the-scenes content, and customer testimonials can now appear when people search on Google – even if they don’t follow you or use Instagram at all.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
WhatsApp Unifies Marketing Across Facebook and Instagram
3 min. reading

WhatsApp Unifies Marketing Across Facebook and Instagram

WhatsApp announced major business updates at its Miami conference that integrate marketing management across WhatsApp, Facebook, and Instagram. Companies can now handle campaigns for all three platforms through a single Ads Manager dashboard.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
X Introduces Size-Based Ad Pricing Model
3 min. reading

X Introduces Size-Based Ad Pricing Model

Your full-screen X ads are about to get expensive. Elon Musk just announced that larger visuals will cost more to display, fundamentally changing how marketers approach creative strategy on the platform.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge
Top Social Media Marketing Tools and Strategies for Small Businesses
6 min. reading

Top Social Media Marketing Tools and Strategies for Small Businesses

Small businesses need to create a strategic plan that matches suitable tools and platforms with appropriate content formats to reach their audience and boost sales. This guide provides practical information about vital social media marketing tools alongside tested strategies and concrete examples to help your e-commerce brand succeed on social media.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
Understanding Paid Social Media Advertising
13 min. reading

Understanding Paid Social Media Advertising

Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]

Dávid Krumpár Dávid Krumpár
Head of Performance, Lighthouse Media Solutions
Understanding Paid Social Media Advertising
13 min. reading

Understanding Paid Social Media Advertising

Paid social media advertising has emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their target audience effectively. Unlike organic posts, paid ads allow brands to leverage the vast reach of social media platforms to deliver tailored messages that resonate with specific demographics. With companies competing for consumer […]

Dávid Krumpár Dávid Krumpár
Head of Performance, Lighthouse Media Solutions
Q5: The Untapped Marketing Potential of the Post-Holiday Season
2 min. reading

Q5: The Untapped Marketing Potential of the Post-Holiday Season

The period between December 26th and mid-January, known in marketing circles as Q5, represents an often overlooked goldmine of opportunity for brands. While many businesses wind down their marketing efforts after the holiday rush, this “hidden quarter” offers unique advantages for those who understand its potential.

Snapchat 2024: 850M Users Drive 5X AR Engagement
4 min. reading

Snapchat 2024: 850M Users Drive 5X AR Engagement

According to Snapchat’s Newsroom, with more than 850 million monthly active users, Snapchat’s thriving community has shaped yet another incredible year of social connection and digital innovation as 2024 comes to an end. Now let’s examine the major themes and events that shaped Snapchat in 2024.