Articles and news on the topic of Mobile marketing

The Hidden Reason Loyalty-Driven Apps Are Crushing Web-Only Stores
9 min. reading

The Hidden Reason Loyalty-Driven Apps Are Crushing Web-Only Stores

Something is happening in retail that most brands are missing. Mobile shoppers who try loyalty-driven apps rarely go back to shopping on the website. But here’s what’s really shocking – it’s not about convenience or speed. It’s about something much deeper. Something that web stores simply can’t replicate, no matter how well they’re designed. The […]

Petar Saravakov Petar Saravakov
COO, Redina
Mobile Shopping Apps: The Strategic Advantage Brands Can’t Ignore
8 min. reading

Mobile Shopping Apps: The Strategic Advantage Brands Can’t Ignore

Mobile shopping apps have evolved into powerful tools for e-commerce businesses, offering more than just convenience. They enable deeper customer relationships, real-time personalisation, and smarter loyalty strategies, while also streamlining operations behind the scenes. As mobile usage becomes the norm, apps are redefining how brands communicate, build trust, and grow sustainably in a competitive landscape.

Petar Saravakov Petar Saravakov
COO, Redina
The Best Mobile Marketing Strategies for SME
3 min. reading

The Best Mobile Marketing Strategies for SME

Online shopping is booming, and if you’re running a small or medium-sized business, you can’t afford to miss out on the mobile revolution. More and more people are reaching for their phones to browse and buy, so it’s time to get smart about mobile marketing strategies. Don’t worry, though – we’ve got some tips that […]

Mobile Commerce Conversion Challenges
2 min. reading

Mobile Commerce Conversion Challenges

New research from Quantum Metric’s, the Continuous Product Design tool reveals a startling discrepancy in mobile commerce. Though only one in five consumers routinely make purchases on their cellphones, 73% of monthly e-commerce traffic comes from mobile devices.