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According to the report, unmet expectations about security, payment dependability, and app stability could be preventing mobile commerce conversions. ‘The impact of mobile performance in generating consumer confidence,’ the new mobile benchmark report emphasizes several important insights:
- Though mobile buying is still low, smartphone use has surged by 20% compared to 2023.
- While 69% of consumers investigate high-value items on mobile, most purchases are done on desktop. Up to 10% of mobile carts abandon themselves more than those of desktop.
- Of the users, a noteworthy 45% have experienced problems purchasing on mobile, which causes 51% to stop using their device. Furthermore, 55% would give up on purchases spanning three to five minutes.
- Just 17% of respondents feel confident making significant mobile purchases, with only £250 comfortable. For purchases under £50, this statistic climbs to just 59%.
- Errors causing mistakes or impediments (43%) followed by a lack of tools compared to desktop (33%).
- Security concerns (25%) are the main reasons behind mobile mistrust.
Source: Quantummetric
“Businesses clearly find it costly when increasing smartphone usage results in low mobile commerce conversions.”, said Global VP and Head of Travel & Hospitality Strategy at Quantum Metric Danielle Harvey
Strategic expenditures, particularly ahead of Black Friday and Cyber Monday, can however solve consumer issues and release mobile’s actual potential.
Businesses can turn mobile’s potential into profit by using data-driven insights to better grasp mobile client journeys, provide tailored experiences, and support security.
